When it comes to search engine optimization (SEO) it’s hard to keep up with the latest changes in algorithm information. These changes may seem difficult to understand for the novice marketer or business owner but if you do everything naturally, you won’t have a problem. If you start to get impatient with your SEO progress, you may turn to techniques that claim to get you ranked faster. Some of these techniques are called black hat techniques.

Black hat techniques are considered to be ways that you can cheat the Google codes and get your site ranked faster. These techniques should be avoided at all costs as they could cause your website ranking to drop considerably or even worse, ban your site altogether.

Some of the top black hat techniques are keyword stuffing, bad links, and using duplicated content.

Keyword Stuffing

This consists of inserting your keywords where they don’t fit in naturally. Some go as far as to write their keywords in white font so it’s invisible to the viewers but Google can index it. Keyword stuffing also includes adding keywords that are unrelated to your content just to get more people checking out your site. Google has ways of indexing your site and it will be obvious to the site crawlers if you are using your keywords naturally or not.

Bad Links

It may be tempting to purchase 1,000 links from china for $5 just to get your site ranked quickly but in the end, you will find out that this is a horrible idea. Along with keywords, you will want to gain links to your site in the most natural ways possible. You don’t want to link your site to a hardware store if you are in the funeral home business. You will want to work on gaining links manually through community sites, directory sites, and through word of mouth or guest posting to websites related to your niche.

Duplicate Content

It would be too easy to find a site in your niche, and copy their content over to your site word for word but this is another black hat technique that could get your site banned. It’s always best to write content for your site in your own words. If you need to purchase content from elsewhere, make sure it is 100% unique. There are several sites that can check content for uniqueness. If you’re receiving content from someone else, run the text through a site like Copyscape or a plagiarism checker to make sure it has not been copied.

If you want your site to get ranked well in the search engines, don’t focus on the number of links, keywords, or speed of content. Everything should be as natural as a conversation you have with your friends. If you do things the natural way, your site will be given priority in the search engines.

If you’re thinking of using any shortcuts to try to cheat the Google bots, you will be caught (eventually) and trust us, recovering from Google penalties can be very costly and time-consuming. If you need help learning more about the right way to implement SEO, contact us at YourSocialStrategy.com today and we’ll get back to you shortly.

How Will Hiding Likes Affect Influencer Marketing?

How Will Hiding Likes Affect Influencer Marketing?

Instagram announced last year that it was hiding likes. While people can still like the content on the platform, they cannot see how many people liked that post. Times are changing in social media marketing. In the past, likes and comments were the way to track...

read more
Case Study: A Social Media Success!

Case Study: A Social Media Success!

Some insight into our client, St. Vincent de Paul Society of Kingston: Why they chose us to do their social media marketing and how we turned their strategy into a successful one.How We Increased St. Vincent de Paul Society of Kingston's FollowingThe Challenge The...

read more
What Can You Learn From Your Bounce Rate?

What Can You Learn From Your Bounce Rate?

Nowadays, every business needs to have a well-designed website. However, it can be overwhelming to understand everything that goes into analyzing how your site is doing. Bounce rate allows you to understand if users are entering your website and leaving without...

read more
Do Facebook Ads Actually Work?

Do Facebook Ads Actually Work?

If you want to have a successful business, an online presence is of the utmost importance. Furthermore, running ads on social media can help you reach a wider audience or a specific segment that you would not be able to organically. Facebook is one of the best social...

read more
50% Off Facebook Ad
Free Facebook Evaluation
Free Instagram Evaluation
Facebook Makeover
Bronze Facebook Package
Instagram Makeover
Facebook Ad Campaign
Instagram Ad Campaign
Hashtag Evaluation
Facebook Consultation
Silver Facebook Package
Twitter Makeover
Get your chance to win a prize!
Enter your email address and spin the wheel. This is your chance to win amazing discounts!
Our in-house rules:
  • One game per user
  • Cheaters will be disqualified.

Your Details

Let us know how to get back to you.


Pin It on Pinterest

Share This