On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand.
Web crawlers need to understand what the context and meaning of your pages are. On-page ranking aspects can have a huge impact on your web pages’ ability to rank when optimized perfectly. Here we take a look at three factors that matter:
1. Content of The Web Page
The content on your web pages can help you gain a higher position on the SERPs. Search engines prioritize this because it is what users come to see. It is crucial that you create engaging content that provides value to your viewers. From an SEO perspective, any content that is considered good would have certain attributes. It needs to cater to the demand and should be linkable as well.
The content could be in the form of text, images, videos, infographics or audio. While text needs to be engaging, it’s important that you intersperse it with relevant videos and images. The idea is to break the monotony of chunks of text and keep readers on the web pages for longer. The longer visitors stay on your site, the more likely they are to convert. Great content will reduce the bounce rate of your website as well. This has an indirect impact on SEO and also ups your rankings too.
But in order to be considered great content, it needs to cater to the demand. When it comes to SEO, only linkable content has value. If users are unable to link to the content, it is very unlikely that search engines would rank it. This means the content just won’t drive any traffic to your website. The content you create needs to be sharable, which will improve your rankings on SERPs.
Content optimization is something that needs to be done right. This involves ensuring that you conduct a certain amount of research on what search words your potential customers are using. It isn’t uncommon for people to conduct inadequate research and use incorrect keywords and key phrases.
In order to make an impact, you need to get a broader view of all the keywords by topic and the manner in which they related to the rest of the keywords within groups. In addition, the keywords should be prioritized, organized as well as mapped to different pieces within the content that targets specific queries.
Today, an increasing number of people are using voice search to look for the products and services they want. These searches are very different from regular text searches where keywords or key phrases are used. In voice search, people tend to use long-tailed keywords.
This means the keywords you incorporate in your content need to match those search words as well. This is also where Local SEO comes into the picture and you should include Hyperlocal SEO as well. The latter works very well for small businesses that cater to an audience within a very tight geographic area. This involves using local landmarks in your keywords.
However, when doing this, it is also important to make sure that you do not over-optimize or stuff keywords or use wording that sounds unnatural or stilted. The content on your webpages need to be readable, relevant and relatable. The agency that handles content management for you would be able to work on all these aspects in order to improve your on-page ranking.
3. Use of Multimedia
One of the best ways to improve the engagement levels of your website is to add certain multimedia elements to it. In addition to images, you should consider adding videos as these make your features easier to understand and more interesting to your viewers as well. However, it is important to understand that images and videos affect the loading speed of your site. Some of the things to focus on while using images are:
- Use original images that aren’t copyrighted.
- Optimize image sizes and try to use images that are distinctly smaller in size.
- Describe images with alt-tag
- Use descriptive filenames as this too helps in SEO
Hire Experienced SEO Professionals
As you can see, there are a number of aspects that need to be kept in view while tackling on-page SEO. This is a specialized job that requires knowledge, experience, a deep understating of SEO and analytics.
One of the best ways to get your on-page SEO right is to hire digital marketing professionals. For any information about our services, feel free to contact YourSocialStrategy.com via our online form and we’ll reply within the next business day, or call us at 888-356-0380.