Modern marketing is a complex system that involves several distinct strategies. Businesses aim to approach clients from multiple directions to increase conversion rates and earn more profits. There are dozens of strategies available today, and most companies attempt to use them all to gain audience attention. However, some techniques are more effective than others and [...]
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So far mhepburn has created 19 blog entries.
Social media is a robust platform that allows you to connect with your customers, influence their purchase behavior, and establish a strong brand presence. It is a highly competitive space, and it isn’t easy to attract an audience on popular platforms like Instagram. Many businesses try to take shortcuts by buying Instagram followers instead of [...]
As a small business owner, you must find the perfect social media platform that suits all your business requirements. Twitter is one of the most widely used social media platforms, which is why most businesses include it in their digital media marketing strategy. If you're a small business owner and decide to use Twitter to [...]
Social media review websites and an abundance of choices have made reviewers very vocal about what they like and dislike. If they’re dissatisfied with a product or service, social media or review sites become their outlet. As customers always research a product before making a purchase, negative reviews can have a big impact on businesses, [...]
If you are considering incorporating a PPC campaign in your digital strategy, it’s crucial to know how successful it is. The good news is that it’s relatively simple to measure your success using a variety of PPC tools. There are a number of metrics that can be utilized; however, you may need some help with [...]
For a local business, staying up to date with all the latest versions of citation tools is crucial to out-performing competitors. This is especially relevant to Google My Business, the citations giant. If you haven't been using Google Posts yet, read on. What Exactly Are Google Posts? Google Posts is a new feature on Google [...]
Learning about how to handle your online reputation management effectively is key to taking control of how your business is portrayed on the internet. It’s very natural for panic to set in when you see something negative about your business online. So how can you control or manage this? And how can you make all [...]
SEO and PPC are very important strategies in our modern digital marketing world. Almost every marketing campaign includes both of these fields. Expert marketers aim to approach prospective customers from different directions, which is why they use multiple techniques. SEO and PPC are based on search engines but approach prospects from two different directions. At [...]
Most business owners tend to work on their social media marketing strategies in a vacuum of sorts. They focus largely on brand awareness, the overall number of followers they attract, as well as sales that they directly attribute to their social media campaigns. But, there is another major benefit of developing & maintaining a solid [...]
SEO is the process of improving a website’s visibility on organic (un-paid) SERPs (search engine result pages). This particular goal is accomplished by building a search engine-friendly website structure, optimized link landscape and internal navigation, and content optimization. Search Engine Optimization is an art and a science, but it is also the discipline of ensuring [...]