Holidays are the most profitable time for businesses, especially for retail companies. Studies conducted by eMarketer show 2018’s holiday retail sales touched $998.32 billion, growing by around 5.4%. Experts predict sales will reach $1.035 trillion in 2019, growing by a steady 3.7%. Businesses must have a strong marketing strategy in place if they want to [...]
About mhepburnThis author has not yet filled in any details.
So far mhepburn has created 23 blog entries.
Christmas is a busy time for most businesses because people are always in a shopping mood. According to Statista, the total holiday retail sales reach around $730 billion in the US, and holiday sales account for 19.2% of all retail activity. If you want to take advantage of this buzz, you need to create a [...]
SEO and PPC are some of the most popular and versatile marketing strategies available today. They approach the target audience from different angles as one is a paid strategy, and the other is an organic technique. Experienced marketers know that SEO and PPC complement each other well in a well-planned marketing campaign. These techniques, are [...]
Website design is a complex task that requires both skill and artistry. A site must perform up to user expectations while still looking great and stay functional. Mistakes and design issues can come back to haunt you later. Here’s a look at some of the most common mistakes that might alienate your audience and increase [...]
Modern marketing is a complex system that involves several distinct strategies. Businesses aim to approach clients from multiple directions to increase conversion rates and earn more profits. There are dozens of strategies available today, and most companies attempt to use them all to gain audience attention. However, some techniques are more effective than others and [...]
Social media is a robust platform that allows you to connect with your customers, influence their purchase behavior, and establish a strong brand presence. It is a highly competitive space, and it isn’t easy to attract an audience on popular platforms like Instagram. Many businesses try to take shortcuts by buying Instagram followers instead of [...]
As a small business owner, you must find the perfect social media platform that suits all your business requirements. Twitter is one of the most widely used social media platforms, which is why most businesses include it in their digital media marketing strategy. If you're a small business owner and decide to use Twitter to [...]
Social media review websites and an abundance of choices have made reviewers very vocal about what they like and dislike. If they’re dissatisfied with a product or service, social media or review sites become their outlet. As customers always research a product before making a purchase, negative reviews can have a big impact on businesses, [...]
If you are considering incorporating a PPC campaign in your digital strategy, it’s crucial to know how successful it is. The good news is that it’s relatively simple to measure your success using a variety of PPC tools. There are a number of metrics that can be utilized; however, you may need some help with [...]
For a local business, staying up to date with all the latest versions of citation tools is crucial to out-performing competitors. This is especially relevant to Google My Business, the citations giant. If you haven't been using Google Posts yet, read on. What Exactly Are Google Posts? Google Posts is a new feature on Google [...]