Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]
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So far Shelby Stone has created 32 blog entries.
On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]
Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]
As 2019 appears on the horizon, let’s delve into the vast world of social media and take a look at some of the amazing 2018 stats. Keeping these in view will help you design a thorough social media marketing strategy for the forthcoming year. Take a look at some of the most notable social media [...]
People are increasingly searching online for information and to formulate opinions on businesses and people. It’s rare for people to scroll down on the search results that show up below the first three entries, making first impressions even more crucial in creating a strong online presence. It means you need to take every opportunity to [...]
While some people believe that Search Engine Optimization is on the way out, the fact is that it’s very much alive and kicking...and very much a necessity for your business. If you are one of the naysayers, here are some up-to-date stats to prove that SEO is anything but down and out: 93% of online [...]
It takes a considerable amount of effort, time and dedication to set up and grow your business. Unfortunately, in the digital world, it doesn’t take very long for a few negative reviews and comments online to wound the image that you have so painstakingly created over the years. Speculations, rumors, and gossip are an inherent [...]
When small businesses are building their digital marketing strategies, they want to incorporate techniques that will give them quick results. If you are a startup, it becomes even more important to market your products or services in a very effective way, so you can get a quick response from potential customers, and better your sales. [...]
Almost every business big and small has an online presence today. In fact, it is one of the best ways to gain visibility in a very competitive market space and attract new customers. More traffic to your business site means a larger number of potential customers seeing your services or products. Every business owner recognizes [...]
The holiday season is right around the corner. The holidays offer numerous opportunities for building brand awareness, attracting new customers and increasing sales. Market statistics from the National Retail Foundation state that 20-40% of annual sales for SMBs take place within November and December, each year. As a business owner, you want to ensure that [...]