/Shelby Stone

About Shelby Stone

This author has not yet filled in any details.
So far Shelby Stone has created 45 blog entries.

August 2019

Ways to Boost Your Engagement on Facebook


Engagement on your Facebook page occurs whenever someone completes an action on it. Comments, shares, and likes are just a few of the most common examples. However, tagging someone in a post or monitoring location are included as well. This aspect of Facebook marketing is crucial, as it effectively boosts your organic reach. Based on [...]

Ways to Boost Your Engagement on Facebook2019-08-28T18:32:01+00:00

The Perfect Landing Page Designs For Ads


Landing pages are arguably one of the most crucial aspects for generating leads, and yet several companies out there avoid using them entirely. Companies prioritize their homepage, and with good reason. After all, your homepage is the first thing that your visitors notice when they visit your website. The average conversion rate of a homepage [...]

The Perfect Landing Page Designs For Ads2019-08-16T12:57:51+00:00

July 2019

Tips on Responding to Negative Online Reviews


We live in a world where e-commerce is booming, and big and small businesses are jumping into the online sales and services bandwagon. If you want to maintain a competitive edge in the market, you have to be able to take on the challenges that come with it. Just as customers will post positive, four, [...]

Tips on Responding to Negative Online Reviews2019-07-29T18:32:52+00:00

How To Keep Up With Your Social Media Strategy During Off Season


There are several companies out there that don’t have “year round” services. This makes it crucial for these brands to focus on their most significant sales & successes when their products are in demand. For example, swimwear has a much higher demand during the summer. There are thousands of brands, that may have to go [...]

How To Keep Up With Your Social Media Strategy During Off Season2019-07-18T15:41:31+00:00

June 2019

Social Media Myths Busted


In the modern day, social media is undoubtedly an excellent and effective platform for marketing, and over 98% of all digital consumers are using this channel. If someone runs a business, the chances of them using some form of social media to advertise their business are extremely high. However, like everything else, social media marketing [...]

Social Media Myths Busted2019-06-24T13:53:03+00:00

Image SEO: How To Optimize Your Images For Search Engines


Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping it relevant to your content. Major companies like Google recognize the importance of implementing imagery & share a few information image [...]

Image SEO: How To Optimize Your Images For Search Engines2019-06-12T17:43:53+00:00

May 2019

Are You Using WordPress? You Need These Plugins


There are over 55,000 WordPress plugins, which makes it pretty tricky for beginners to find ones that suit their needs. Many new WordPress users often wonder whether there are some common plugins that professionals use. The answer is, "Yes." Having the perfect set of plugins can have a massive impact on the growth of your [...]

Are You Using WordPress? You Need These Plugins2019-05-28T13:58:11+00:00

7 Ways to Interact with Your Community on Social Media


Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand [...]

7 Ways to Interact with Your Community on Social Media2019-05-22T14:19:05+00:00

What is Remarketing?


Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention. However, these ads, although [...]

What is Remarketing?2019-05-10T13:40:59+00:00

April 2019

6 Ways To Engage Your Social Media Followers


We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business' social media accounts. They do this [...]

6 Ways To Engage Your Social Media Followers2019-04-15T19:40:41+00:00