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/Shelby Stone

About Shelby Stone

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So far Shelby Stone has created 45 blog entries.

March 2019

How To Choose The Right Keywords For Your Ads

2019-03-28T18:27:13+00:00

Keyword research is the foundation of a successful PPC Ad campaign. Since the aim of this digital advertising strategy is to increase clicks and conversions, it’s extremely important to choose the right keywords to bid on. However, it’s also necessary to understand that keyword research involves a certain amount of practice and it is also [...]

How To Choose The Right Keywords For Your Ads2019-03-28T18:27:13+00:00

Should Your Website Have A Blog?

2019-03-13T13:50:59+00:00

Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]

Should Your Website Have A Blog?2019-03-13T13:50:59+00:00

February 2019

Ideas to Keep Your Content Fresh

2019-02-22T15:16:07+00:00

Let's face it, creating fresh, new, quality content for a blog or website constantly can become really difficult. It's something that plagues content managers frequently and can be a major cause of frustration. However, stale content will bore readers and they might not visit your website again, which is something no business owner wants to [...]

Ideas to Keep Your Content Fresh2019-02-22T15:16:07+00:00

How to Use Instagram Stories to Engage Your Audience

2019-02-15T20:52:39+00:00

Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]

How to Use Instagram Stories to Engage Your Audience2019-02-15T20:52:39+00:00

3 On-Page Ranking Factors

2019-02-07T17:37:46+00:00

On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

January 2019

How To Reach Your Target Audience On Social Media

2019-01-23T19:23:37+00:00

Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]

How To Reach Your Target Audience On Social Media2019-01-23T19:23:37+00:00

December 2018

A Year In Review: Social Media Stats for 2018

2018-12-18T18:48:06+00:00

As 2019 appears on the horizon, let’s delve into the vast world of social media and take a look at some of the amazing 2018 stats. Keeping these in view will help you design a thorough social media marketing strategy for the forthcoming year. Take a look at some of the most notable social media [...]

A Year In Review: Social Media Stats for 20182018-12-18T18:48:06+00:00

A Year In Review: Reputation Management Stats for 2018

2018-12-18T15:55:58+00:00

People are increasingly searching online for information and to formulate opinions on businesses and people. It’s rare for people to scroll down on the search results that show up below the first three entries, making first impressions even more crucial in creating a strong online presence. It means you need to take every opportunity to [...]

A Year In Review: Reputation Management Stats for 20182018-12-18T15:55:58+00:00

A Year In Review: SEO Stats for 2018

2018-12-18T13:43:49+00:00

While some people believe that Search Engine Optimization is on the way out, the fact is that it’s very much alive and kicking...and very much a necessity for your business. If you are one of the naysayers, here are some up-to-date stats to prove that SEO is anything but down and out: 93% of online [...]

A Year In Review: SEO Stats for 20182018-12-18T13:43:49+00:00

5 Reasons You Need An Online Reputation Management Strategy

2018-12-04T20:55:28+00:00

It takes a considerable amount of effort, time and dedication to set up and grow your business. Unfortunately, in the digital world, it doesn’t take very long for a few negative reviews and comments online to wound the image that you have so painstakingly created over the years. Speculations, rumors, and gossip are an inherent [...]

5 Reasons You Need An Online Reputation Management Strategy2018-12-04T20:55:28+00:00