Most business owners now recognize the importance of having a well-designed and well-maintained website. But not many believe that a blog can help improve their visibility in the online space, which can give them an edge over the competition. While they do set up a blog, not many take advantage of the massive marketing potential of it. In fact, many businesses don’t update their blogs for years.
By ensuring that your blog is updated with relatable and fresh content that is optimized well, you can improve your visibility significantly. Here are some tips to follow:
1. Right Keyword Usage
It’s important to include keywords throughout your posts. Once you have researched industry-specific keywords, make sure you include them in the headings, sub-headings, concluding paragraph as well as in the right density in the actual post and the anchor text as well. It’s vital that you don’t stuff keywords as it can make the content unreadable. Aside from this, make sure that the text on your site is hyperlinked to various other pages on your site.
2. Optimize All The Images
When you upload any images to your blog, make sure you also include the keywords in the photo description, the alternate text field as well as the file name itself. When you make mention of any other blogger in your blog post or article, it’s important that you also include a link to that information you are making reference to. Good quality links can up your rankings in the SERP’s.
3. Make Sure Your Readers Have The Opportunity To Request A Blog Subscription
You can strategically place subscription or RSS buttons, so viewers can subscribe to your posts without actually having to visit your site very often to check for new content.
4. Use Social Media Smartly
You can widen the reach of your blog posts by making use of social media. Many small businesses today use Google+, Twitter, Facebook as well as various other platforms to connect with existing and potential customers. It’s a good idea to make sure your content is promoted via these sites; that will help it get the maximum exposure. You can use Hootsuite or any similar free program to post the links to your new blogs on your social media accounts. In fact, you can also schedule the posts well ahead of time.
As you can see, there are a number of different ways in which you can improve the visibility of your blog content. Following these tips is a great way to improve your rankings on the search engine results pages. In turn that will increase the traffic to your site and the conversion rates. Most business owners don’t have the time to follow up on these optimization techniques. This is why it’s a good idea to hire the services of SEO experts and digital marketers to handle this job for you.