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Why Consistency is the Key to Successful Branding
Nowadays, the internet has made it possible for any size of business to get boosted by the click of a button. However, in order to stay relevant in the digital age, you need to make sure that your brand is consistent online, in person, and internally. Consistency is...
Why Videos are Important for Social Media Marketing
Videos are an engaging marketing tool to help you be more personable with your audience. The social media world can be overwhelming, but, if you want a successful business, you need to have a presence on social media. Where do you start? How long should a video be?...
How Can I Increase My Conversions for Google Ads?
Google Adwords lets you reach an audience through two types of networks. By using Google Ads, you can increase your traffic and conversion rates as long as you set up your ads properly. There are a few different metrics that measure a Google Ad’s success. The ad...
7 Ways to Succeed with Instagram as a Business
Nowadays, owning a business is not just selling your products to people face to face. A business has to have an online presence, which will help keep clients and make new ones. When looking specifically at Instagram, it can be overwhelming to figure out how to attract...
How to Use Frequently Asked Questions to Boost Your SEO Game
Frequently asked question pages, also known as FAQ, are a great way to help your customers if they have any basic questions about your business. The questions will also ease the workload of the online customer service, and they can answer more specific questions that...
The Perfect Facebook Business Page Setup: Process Explained
“Follow us on Facebook.” How often this is displayed. If you want to increase the presence of your business, this is a social media opportunity, but is it difficult? Our team at YourSocialStrategy.com will walk you through the steps below. Create a Facebook...
Key KPI’s to Monitor for SEO
Key Performance Indicator (KPI) is a measurement designed to see how well a company is meeting its goals, specifically in regard to a campaign or strategic endeavor, like an advertising promotion. KPIs must be quantifiable (countable). So, you embarked on an SEO...
A Beginner’s Guide to Email Marketing
Email marketing is one of the oldest digital marketing strategies used today. It is still very popular because it is effective. Emails take you directly to a customer’s inbox, which increases the chances of your marketing material grabbing their attention. Setting up...