Our Blog
Is Remarketing Right for Your Business?
The world of digital marketing is so diverse these days that terms like remarketing seem to be popping up every other day to describe a new technique that is being used to promote your business to potential clients. Remarketing is the practice of sending target ads to...
Tips for Creating Email Newsletters People Will Actually Read
Today’s digital age means that businesses need to have an online presence. This presence is not just through social media, but it also includes other means of communication, like e-mail. A newsletter offers users insightful information and can build a loyal audience....
How Will Hiding Likes Affect Influencer Marketing?
Instagram announced last year that it was hiding likes. While people can still like the content on the platform, they cannot see how many people liked that post. Times are changing in social media marketing. In the past, likes and comments were the way to track...
Case Study: A Social Media Success!
Some insight into our client, St. Vincent de Paul Society of Kingston: Why they chose us to do their social media marketing and how we turned their strategy into a successful one.How We Increased St. Vincent de Paul Society of Kingston's FollowingThe Challenge The...
What Can You Learn From Your Bounce Rate?
Nowadays, every business needs to have a well-designed website. However, it can be overwhelming to understand everything that goes into analyzing how your site is doing. Bounce rate allows you to understand if users are entering your website and leaving without...
Do Facebook Ads Actually Work?
If you want to have a successful business, an online presence is of the utmost importance. Furthermore, running ads on social media can help you reach a wider audience or a specific segment that you would not be able to organically. Facebook is one of the best social...
Effective Ways to Really Engage with Your Online Community
There are several compelling reasons to start an internet community. You might wish to meet people with similar interests, discover new things or learn from others. Businesses these days often use online communities to connect with customers and get feedback. Whatever...
Avoid Black Hat Strategies for SEO
You must've seen websites with tons of shady backlinks shooting up in the SERPs. This is possible by using a few risky and unethical SEO strategies. And that's why a lot of stuff floating around the web brings no value to users but still manages to get ranked well....