The world of digital marketing is so diverse these days that terms like remarketing seem to be popping up every other day to describe a new technique that is being used to promote your business to potential clients. Remarketing is the practice of sending target ads to...
Today’s digital age means that businesses need to have an online presence. This presence is not just through social media, but it also includes other means of communication, like e-mail. A newsletter offers users insightful information and can build a loyal audience....
Nowadays, every business needs to have a well-designed website. However, it can be overwhelming to understand everything that goes into analyzing how your site is doing. Bounce rate allows you to understand if users are entering your website and leaving without...
There are several compelling reasons to start an internet community. You might wish to meet people with similar interests, discover new things or learn from others. Businesses these days often use online communities to connect with customers and get feedback. Whatever...
So you’ve decided to bid adieu to your mind-numbing nine-to-five job and plunge headfirst into the daunting, but equally exhilarating world of entrepreneurship. You’re not alone. Whatever reason you’ve decided to become an entrepreneur – you...
In the previous few years, digital marketing has had to adapt significantly to the rising challenges of the world of marketing and advertising. The fast-paced, globalized marketing environment can make marketing efforts a true headache and it does not help that the...
