by Shelby Stone | Aug 16, 2019 | Pay-Per-Click Advertising, Tips & Tricks
Landing pages are arguably one of the most crucial aspects for generating leads, and yet several companies out there avoid using them entirely. Companies prioritize their homepage, and with good reason. After all, your homepage is the first thing that your visitors...
by Shelby Stone | May 10, 2019 | Pay-Per-Click Advertising, Tips & Tricks
Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are...
by Shelby Stone | Mar 28, 2019 | Pay-Per-Click Advertising, Uncategorized
Keyword research is the foundation of a successful PPC Ad campaign. Since the aim of this digital advertising strategy is to increase clicks and conversions, it’s extremely important to choose the right keywords to bid on. However, it’s also necessary to understand...
by Shelby Stone | Jun 6, 2018 | Pay-Per-Click Advertising, Review Management, Search Engine Optimization, Social Media Marketing
All modern businesses need to have a good digital marketing strategy in place to stay ahead of the competition. Many underestimate just how complex and multi-dimensional these strategies can be and limit the potential of their online assets. At Your Social Strategy,...
by Shelby Stone | May 25, 2018 | Pay-Per-Click Advertising, Search Engine Optimization
In order for a startup to be a success in the online space, they need to ensure that they have a well-designed, properly-optimized website that will help attract customers and generate sales quickly. This is something you need to focus on before you start any...