If you have a business nowadays you know that having an online presence is of the utmost importance. Nowadays, it is through search engines that potential customers will find out about you. Google reaches a big audience worldwide and using Google ads should be a top...
In order to be competitive, you need to find ways to lower your Google Ads CPC. Our team at Your Social Strategy is going to break down a few ways to help you do precisely that with six ways to reduce your Google Ads CPC. What is Google Ads CPC? CPC stands for...
Google Adwords lets you reach an audience through two types of networks. By using Google Ads, you can increase your traffic and conversion rates as long as you set up your ads properly. There are a few different metrics that measure a Google Ad’s success. The ad...
Digital marketing is very fluid, and this landscape keeps changing regularly. Strategies that worked in 2019 may not work in 2020, which is why you need to change your approach every year. Unfortunately, many companies don’t even know where to start when it comes to...
SEO and PPC are some of the most popular and versatile marketing strategies available today. They approach the target audience from different angles as one is a paid strategy, and the other is an organic technique. Experienced marketers know that SEO and PPC...
Landing pages are arguably one of the most crucial aspects for generating leads, and yet several companies out there avoid using them entirely. Companies prioritize their homepage, and with good reason. After all, your homepage is the first thing that your visitors...
