by mhepburn | Jan 8, 2020 | Pay Per Click Advertising, Search Engine Optimization, Social Media Marketing
Digital marketing is very fluid, and this landscape keeps changing regularly. Strategies that worked in 2019 may not work in 2020, which is why you need to change your approach every year. Unfortunately, many companies don’t even know where to start when it comes to...
by Shelby Stone | Dec 4, 2018 | Pay Per Click Advertising, Tips & Tricks
When small businesses are building their digital marketing strategies, they want to incorporate techniques that will give them quick results. If you are a startup, it becomes even more important to market your products or services in a very effective way, so you can...
by Mike Hepburn | May 28, 2018 | Pay Per Click Advertising
If you are considering incorporating a PPC campaign in your digital strategy, it’s crucial to know how successful it is. The good news is that it’s relatively simple to measure your success using a variety of PPC tools. There are a number of metrics that can be...
by Mike Hepburn | Apr 20, 2018 | Pay Per Click Advertising, Search Engine Optimization
SEO and PPC are very important strategies in our modern digital marketing world. Almost every marketing campaign includes both of these fields. Expert marketers aim to approach prospective customers from different directions, which is why they use multiple techniques....