Review Management. People love to comment on negative reviews or posts, which means poor reviews get a lot of visibility. That encourages others to post poor reviews, and point out negative experiences, which can lead to more poor feedback. Reputation management can make these negative reviews less visible by encouraging other customers to post content regarding their positive experiences. If the amount of positive reviews far exceeds negative reviews, your company will have a good reputation.
Modern customers have quick access to all the information they need on a product or service and they don’t shy from using it. They look at online reviews, social media posts, and other avenues of information to ensure they make the right decision. That makes reputation very important and companies must pay attention to theirs. [...]