Search Engine Optimization

/Search Engine Optimization

SEO is the process of improving a website’s visibility on organic (un-paid) SERPs (search engine result pages). This particular goal is accomplished by building a search engine-friendly website structure, optimized link landscape and internal navigation, and content optimization. Search Engine Optimization is an art and a science, but it is also the discipline of ensuring that the relevant and user-friendly content is easy for search engines to understand as well.

February 2019

3 On-Page Ranking Factors

2019-02-07T17:37:46+00:00

On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

December 2018

A Year In Review: SEO Stats for 2018

2018-12-18T13:43:49+00:00

While some people believe that Search Engine Optimization is on the way out, the fact is that it’s very much alive and kicking...and very much a necessity for your business. If you are one of the naysayers, here are some up-to-date stats to prove that SEO is anything but down and out: 93% of online [...]

A Year In Review: SEO Stats for 20182018-12-18T13:43:49+00:00

October 2018

3 Black Hat Techniques to Avoid With Your SEO

2018-10-26T17:22:19+00:00

When it comes to search engine optimization (SEO) it’s hard to keep up with the latest changes in algorithm information. These changes may seem difficult to understand for the novice marketer or business owner but if you do everything naturally, you won’t have a problem. If you start to get inpatient with your SEO progress, you [...]

3 Black Hat Techniques to Avoid With Your SEO2018-10-26T17:22:19+00:00

September 2018

Basic Tips For Blog SEO

2018-09-27T14:14:27+00:00

Most business owners now recognize the importance of having a well-designed and well-maintained website. But not many believe that a blog can help improve their visibility in the online space, which can give them an edge over the competition. While they do set up a blog, not many take advantage of the massive marketing potential [...]

Basic Tips For Blog SEO2018-09-27T14:14:27+00:00

July 2018

Must-Do’s for Your Google My Business Account

2018-08-30T16:30:32+00:00

Every business operates in a very competitive marketplace. This is especially true for small businesses that vie for a piece of the digital pie and want to gain the attention of a wider audience. Creating a solid presence in the online space is about ensuring that all of your business related information is easily accessible [...]

Must-Do’s for Your Google My Business Account2018-08-30T16:30:32+00:00

June 2018

SEO Terminology Explained

2018-08-01T15:28:48+00:00

To those who are new to the world of SEO or Search Engine Optimization, there are a number of concepts and terms which can sound almost alien to them. However, every online marketer knows that SEO is a very crucial aspect to their digital marketing strategy. While, it does take longer than many of the [...]

SEO Terminology Explained2018-08-01T15:28:48+00:00

Do Startups Need Search Engine Optimization?

2018-07-24T20:42:06+00:00

There are a lot of rumors about SEO circulating around the market and many might lead you to believe that this strategy is no longer as effective as it used to be. At Your Social Strategy, we have seen that SEO is still relevant and delivers good ROI. The search engine landscape has changed considerably [...]

Do Startups Need Search Engine Optimization?2018-07-24T20:42:06+00:00

What is a Digital Marketing Strategy?

2018-08-01T16:09:07+00:00

All modern businesses need to have a good digital marketing strategy in place to stay ahead of the competition. Many underestimate just how complex and multi-dimensional these strategies can be and limit the potential of their online assets. At Your Social Strategy, we understand the importance of planning and make sure all assets are utilized [...]

What is a Digital Marketing Strategy?2018-08-01T16:09:07+00:00

May 2018

3 Advantages of Using Google Posts

2018-07-24T19:24:21+00:00

For a local business, staying up to date with all the latest versions of citation tools is crucial to out-performing competitors. This is especially relevant to Google My Business, the citations giant. If you haven't been using Google Posts yet, read on. What Exactly Are Google Posts? Google Posts is a new feature on Google [...]

3 Advantages of Using Google Posts2018-07-24T19:24:21+00:00

Do Startups Need SEO Or PPC?

2018-07-24T20:34:55+00:00

In order for a startup to be a success in the online space, they need to ensure that they have a well-designed, properly-optimized website that will help attract customers and generate sales quickly. This is something you need to focus on before you start any full-scale digital marketing strategies to attract traffic to your website. [...]

Do Startups Need SEO Or PPC?2018-07-24T20:34:55+00:00