SEO is the process of improving a website’s visibility on organic (un-paid) SERPs (search engine result pages). This particular goal is accomplished by building a search engine-friendly website structure, optimized link landscape and internal navigation, and content optimization. Search Engine Optimization is an art and a science, but it is also the discipline of ensuring that the relevant and user-friendly content is easy for search engines to understand as well.
Holidays are the most profitable time for businesses, especially for retail companies. Studies conducted by eMarketer show 2018’s holiday retail sales touched $998.32 billion, growing by around 5.4%. Experts predict sales will reach $1.035 trillion in 2019, growing by a steady 3.7%. Businesses must have a strong marketing strategy in place if they want to [...]