Search Engine Optimization

/Search Engine Optimization

SEO is the process of improving a website’s visibility on organic (un-paid) SERPs (search engine result pages). This particular goal is accomplished by building a search engine-friendly website structure, optimized link landscape and internal navigation, and content optimization. Search Engine Optimization is an art and a science, but it is also the discipline of ensuring that the relevant and user-friendly content is easy for search engines to understand as well.

October 2018

3 Black Hat Techniques to Avoid With Your SEO


When it comes to search engine optimization (SEO) it’s hard to keep up with the latest changes in algorithm information. These changes may seem difficult to understand for the novice marketer or business owner but if you do everything naturally, you won’t have a problem. If you start to get inpatient with your SEO progress, you [...]

3 Black Hat Techniques to Avoid With Your SEO2018-10-26T17:22:19+00:00

September 2018

Basic Tips For Blog SEO


Most business owners now recognize the importance of having a well-designed and well-maintained website. But not many believe that a blog can help improve their visibility in the online space, which can give them an edge over the competition. While they do set up a blog, not many take advantage of the massive marketing potential [...]

Basic Tips For Blog SEO2018-09-27T14:14:27+00:00

July 2018

Must-Do’s for Your Google My Business Account


Every business operates in a very competitive marketplace. This is especially true for small businesses that vie for a piece of the digital pie and want to gain the attention of a wider audience. Creating a solid presence in the online space is about ensuring that all of your business related information is easily accessible [...]

Must-Do’s for Your Google My Business Account2018-08-30T16:30:32+00:00

June 2018

SEO Terminology Explained


To those who are new to the world of SEO or Search Engine Optimization, there are a number of concepts and terms which can sound almost alien to them. However, every online marketer knows that SEO is a very crucial aspect to their digital marketing strategy. While, it does take longer than many of the [...]

SEO Terminology Explained2018-08-01T15:28:48+00:00

Do Startups Need Search Engine Optimization?


There are a lot of rumors about SEO circulating around the market and many might lead you to believe that this strategy is no longer as effective as it used to be. At Your Social Strategy, we have seen that SEO is still relevant and delivers good ROI. The search engine landscape has changed considerably [...]

Do Startups Need Search Engine Optimization?2018-07-24T20:42:06+00:00

What is a Digital Marketing Strategy?


All modern businesses need to have a good digital marketing strategy in place to stay ahead of the competition. Many underestimate just how complex and multi-dimensional these strategies can be and limit the potential of their online assets. At Your Social Strategy, we understand the importance of planning and make sure all assets are utilized [...]

What is a Digital Marketing Strategy?2018-08-01T16:09:07+00:00

May 2018

3 Advantages of Using Google Posts


For a local business, staying up to date with all the latest versions of citation tools is crucial to out-performing competitors. This is especially relevant to Google My Business, the citations giant. If you haven't been using Google Posts yet, read on. What Exactly Are Google Posts? Google Posts is a new feature on Google [...]

3 Advantages of Using Google Posts2018-07-24T19:24:21+00:00

Do Startups Need SEO Or PPC?


In order for a startup to be a success in the online space, they need to ensure that they have a well-designed, properly-optimized website that will help attract customers and generate sales quickly. This is something you need to focus on before you start any full-scale digital marketing strategies to attract traffic to your website. [...]

Do Startups Need SEO Or PPC?2018-07-24T20:34:55+00:00

How Do You Optimize For Voice Search?


Voice search has evolved significantly over the years. What was once believed to be a far-fetched sci-fi concept is used widely today. In fact, many online users are now veering towards voice search when looking for information, products or services on the internet. Things to Focus On After all, it’s convenient and quick and you [...]

How Do You Optimize For Voice Search?2018-07-24T20:32:35+00:00

April 2018

SEO vs. PPC – What are the Differences? 


SEO and PPC are very important strategies in our modern digital marketing world. Almost every marketing campaign includes both of these fields. Expert marketers aim to approach prospective customers from different directions, which is why they use multiple techniques. SEO and PPC are based on search engines but approach prospects from two different directions. At [...]

SEO vs. PPC – What are the Differences? 2018-07-24T20:28:38+00:00