Search Engine Optimization

/Search Engine Optimization

SEO is the process of improving a website’s visibility on organic (un-paid) SERPs (search engine result pages). This particular goal is accomplished by building a search engine-friendly website structure, optimized link landscape and internal navigation, and content optimization. Search Engine Optimization is an art and a science, but it is also the discipline of ensuring that the relevant and user-friendly content is easy for search engines to understand as well.

December 2019

How to Keep Up With Your Marketing Strategy Over the Holidays


Holidays are the most profitable time for businesses, especially for retail companies. Studies conducted by eMarketer show 2018’s holiday retail sales touched $998.32 billion, growing by around 5.4%. Experts predict sales will reach $1.035 trillion in 2019, growing by a steady 3.7%. Businesses must have a strong marketing strategy in place if they want to [...]

How to Keep Up With Your Marketing Strategy Over the Holidays2019-12-09T16:12:49+00:00

June 2019

Image SEO: How To Optimize Your Images For Search Engines


Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping it relevant to your content. Major companies like Google recognize the importance of implementing imagery & share a few information image [...]

Image SEO: How To Optimize Your Images For Search Engines2019-06-12T17:43:53+00:00

March 2019

Should Your Website Have A Blog?


Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]

Should Your Website Have A Blog?2019-03-13T13:50:59+00:00

February 2019

3 On-Page Ranking Factors


On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

December 2018

A Year In Review: SEO Stats for 2018


While some people believe that Search Engine Optimization is on the way out, the fact is that it’s very much alive and kicking...and very much a necessity for your business. If you are one of the naysayers, here are some up-to-date stats to prove that SEO is anything but down and out: 93% of online [...]

A Year In Review: SEO Stats for 20182018-12-18T13:43:49+00:00

October 2018

3 Black Hat Techniques to Avoid With Your SEO


When it comes to search engine optimization (SEO) it’s hard to keep up with the latest changes in algorithm information. These changes may seem difficult to understand for the novice marketer or business owner but if you do everything naturally, you won’t have a problem. If you start to get inpatient with your SEO progress, you [...]

3 Black Hat Techniques to Avoid With Your SEO2018-10-26T17:22:19+00:00

September 2018

Basic Tips For Blog SEO


Most business owners now recognize the importance of having a well-designed and well-maintained website. But not many believe that a blog can help improve their visibility in the online space, which can give them an edge over the competition. While they do set up a blog, not many take advantage of the massive marketing potential [...]

Basic Tips For Blog SEO2018-09-27T14:14:27+00:00

July 2018

Must-Do’s for Your Google My Business Account


Every business operates in a very competitive marketplace. This is especially true for small businesses that vie for a piece of the digital pie and want to gain the attention of a wider audience. Creating a solid presence in the online space is about ensuring that all of your business related information is easily accessible [...]

Must-Do’s for Your Google My Business Account2018-08-30T16:30:32+00:00

June 2018

SEO Terminology Explained


To those who are new to the world of SEO or Search Engine Optimization, there are a number of concepts and terms which can sound almost alien to them. However, every online marketer knows that SEO is a very crucial aspect to their digital marketing strategy. While, it does take longer than many of the [...]

SEO Terminology Explained2018-08-01T15:28:48+00:00

Do Startups Need Search Engine Optimization?


There are a lot of rumors about SEO circulating around the market and many might lead you to believe that this strategy is no longer as effective as it used to be. At Your Social Strategy, we have seen that SEO is still relevant and delivers good ROI. The search engine landscape has changed considerably [...]

Do Startups Need Search Engine Optimization?2018-07-24T20:42:06+00:00