Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping it relevant to your content. Major companies like Google recognize the importance of implementing imagery & share a few information image [...]
There are over 55,000 WordPress plugins, which makes it pretty tricky for beginners to find ones that suit their needs. Many new WordPress users often wonder whether there are some common plugins that professionals use. The answer is, "Yes." Having the perfect set of plugins can have a massive impact on the growth of your [...]
Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand [...]
Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention. However, these ads, although [...]
We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business' social media accounts. They do this [...]
Think of your favourite brand. Is it Apple? Coca-Cola? Nike? No matter which brand you picked, immediately an image came to mind; a colour, a font, a style. Branding is the most important thing you can do for your business. On average it takes 5-7 interactions with your brand, whether that be social media, traditional [...]
Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]
Let's face it, creating fresh, new, quality content for a blog or website constantly can become really difficult. It's something that plagues content managers frequently and can be a major cause of frustration. However, stale content will bore readers and they might not visit your website again, which is something no business owner wants to [...]
On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]
As 2019 appears on the horizon, let’s delve into the vast world of social media and take a look at some of the amazing 2018 stats. Keeping these in view will help you design a thorough social media marketing strategy for the forthcoming year. Take a look at some of the most notable social media [...]
