Modern marketing is a complex system that involves several distinct strategies. Businesses aim to approach clients from multiple directions to increase conversion rates and earn more profits. There are dozens of strategies available today, and most companies attempt to use them all to gain audience attention. However, some techniques are more effective than others and [...]
Engagement on your Facebook page occurs whenever someone completes an action on it. Comments, shares, and likes are just a few of the most common examples. However, tagging someone in a post or monitoring location are included as well. This aspect of Facebook marketing is crucial, as it effectively boosts your organic reach. Based on [...]
Landing pages are arguably one of the most crucial aspects for generating leads, and yet several companies out there avoid using them entirely. Companies prioritize their homepage, and with good reason. After all, your homepage is the first thing that your visitors notice when they visit your website. The average conversion rate of a homepage [...]
We live in a world where e-commerce is booming, and big and small businesses are jumping into the online sales and services bandwagon. If you want to maintain a competitive edge in the market, you have to be able to take on the challenges that come with it. Just as customers will post positive, four, [...]
There are several companies out there that don’t have “year round” services. This makes it crucial for these brands to focus on their most significant sales & successes when their products are in demand. For example, swimwear has a much higher demand during the summer. There are thousands of brands, that may have to go [...]
Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping it relevant to your content. Major companies like Google recognize the importance of implementing imagery & share a few information image [...]
There are over 55,000 WordPress plugins, which makes it pretty tricky for beginners to find ones that suit their needs. Many new WordPress users often wonder whether there are some common plugins that professionals use. The answer is, "Yes." Having the perfect set of plugins can have a massive impact on the growth of your [...]
Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand [...]
Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention. However, these ads, although [...]
We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business' social media accounts. They do this [...]
