Tips & Tricks

/Tips & Tricks

June 2019

Image SEO: How To Optimize Your Images For Search Engines


Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping it relevant to your content. Major companies like Google recognize the importance of implementing imagery & share a few information image [...]

Image SEO: How To Optimize Your Images For Search Engines2019-06-12T17:43:53+00:00

May 2019

Are You Using WordPress? You Need These Plugins


There are over 55,000 WordPress plugins, which makes it pretty tricky for beginners to find ones that suit their needs. Many new WordPress users often wonder whether there are some common plugins that professionals use. The answer is, "Yes." Having the perfect set of plugins can have a massive impact on the growth of your [...]

Are You Using WordPress? You Need These Plugins2019-05-28T13:58:11+00:00

7 Ways to Interact with Your Community on Social Media


Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand [...]

7 Ways to Interact with Your Community on Social Media2019-05-22T14:19:05+00:00

What is Remarketing?


Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention. However, these ads, although [...]

What is Remarketing?2019-05-10T13:40:59+00:00

April 2019

6 Ways To Engage Your Social Media Followers


We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business' social media accounts. They do this [...]

6 Ways To Engage Your Social Media Followers2019-04-15T19:40:41+00:00

March 2019

Branding – Your Key to Success


Think of your favourite brand. Is it Apple? Coca-Cola? Nike? No matter which brand you picked, immediately an image came to mind; a colour, a font, a style. Branding is the most important thing you can do for your business. On average it takes 5-7 interactions with your brand, whether that be social media, traditional [...]

Branding – Your Key to Success2019-03-18T18:52:27+00:00

Should Your Website Have A Blog?


Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]

Should Your Website Have A Blog?2019-03-13T13:50:59+00:00

February 2019

Ideas to Keep Your Content Fresh


Let's face it, creating fresh, new, quality content for a blog or website constantly can become really difficult. It's something that plagues content managers frequently and can be a major cause of frustration. However, stale content will bore readers and they might not visit your website again, which is something no business owner wants to [...]

Ideas to Keep Your Content Fresh2019-02-22T15:16:07+00:00

3 On-Page Ranking Factors


On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

December 2018

A Year In Review: Social Media Stats for 2018


As 2019 appears on the horizon, let’s delve into the vast world of social media and take a look at some of the amazing 2018 stats. Keeping these in view will help you design a thorough social media marketing strategy for the forthcoming year. Take a look at some of the most notable social media [...]

A Year In Review: Social Media Stats for 20182018-12-18T18:48:06+00:00