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November 2019

6 Ways SEO And PPC Are Better When Used Together

2019-11-14T18:03:07+00:00

SEO and PPC are some of the most popular and versatile marketing strategies available today. They approach the target audience from different angles as one is a paid strategy, and the other is an organic technique. Experienced marketers know that SEO and PPC complement each other well in a well-planned marketing campaign. These techniques, are [...]

6 Ways SEO And PPC Are Better When Used Together2019-11-14T18:03:07+00:00

October 2019

Website Design Mistakes That Will Come Back To Haunt You

2019-10-23T14:34:46+00:00

Website design is a complex task that requires both skill and artistry. A site must perform up to user expectations while still looking great and stay functional. Mistakes and design issues can come back to haunt you later. Here’s a look at some of the most common mistakes that might alienate your audience and increase [...]

Website Design Mistakes That Will Come Back To Haunt You2019-10-23T14:34:46+00:00

March 2019

How To Choose The Right Keywords For Your Ads

2019-03-28T18:27:13+00:00

Keyword research is the foundation of a successful PPC Ad campaign. Since the aim of this digital advertising strategy is to increase clicks and conversions, it’s extremely important to choose the right keywords to bid on. However, it’s also necessary to understand that keyword research involves a certain amount of practice and it is also [...]

How To Choose The Right Keywords For Your Ads2019-03-28T18:27:13+00:00

February 2019

How to Use Instagram Stories to Engage Your Audience

2019-02-15T20:52:39+00:00

Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]

How to Use Instagram Stories to Engage Your Audience2019-02-15T20:52:39+00:00

3 On-Page Ranking Factors

2019-02-07T17:37:46+00:00

On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

January 2019

How To Reach Your Target Audience On Social Media

2019-01-23T19:23:37+00:00

Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]

How To Reach Your Target Audience On Social Media2019-01-23T19:23:37+00:00

August 2018

SEO Is a Marathon – Not a Sprint

2018-09-04T14:53:10+00:00

We live in a fast-paced world where everyone wants to race ahead. Customers want quick deliveries, clients want prompt services, and business owners want marketing campaigns to succeed quickly. But sometimes rushing through things can do more harm than good, especially if a task requires a certain amount of time and patience. One such task [...]

SEO Is a Marathon – Not a Sprint2018-09-04T14:53:10+00:00