There are a lot of rumors about SEO circulating around the market and many might lead you to believe that this strategy is no longer as effective as it used to be. At Your Social Strategy, we have seen that SEO is still relevant and delivers good ROI. The search engine landscape has changed considerably so it is important for marketers to alter their strategy to keep up. If you’re a startup, SEO should be an essential aspect of your marketing campaign and here are some reasons why:
1. Lays a Good Foundation
Your journey to grow and cultivate a business will be much easier if prospective customers have a good impression of your company. That means it’s important to get it right from the beginning and SEO can help with that. This strategy is designed to optimize websites and online assets to live up to search engine standards. Platforms like Google, Bing, and Yahoo want to deliver the best user experience so they will rank websites accordingly. Websites that are quick to load, informative, well-organized, and properly designed will rank higher. SEO ensures your site is user-friendly and lives up to these standards, which has a dual benefit of gaining more visibility while impressing customers.
2. High Ranking on Search Engines is Essential
Search engines have equalized the market, which has allowed smaller local businesses to compete with large business entities. This can’t happen if your website doesn’t rank high enough to capture a prospective customer’s attention. SEO can help you climb the ranks to get more visibility, which will allow the company to compete with older players in the field. While it takes some time to achieve a high ranking, the strategy is worth your investment.
3. Most Customers Browse Online Before Buying
Most modern customers have smartphones and access to vast amounts of information at their fingertips. This means it doesn’t take much time or effort to search online for information on particular products or services. If your website or other online assets aren’t present among the first few results on the SERP, customers will have to look at third-party sources, which aren’t always reliable. SEO will not only help you rank high enough to be the primary source of information, but it will also ensure the content is of good quality.
4. Keywords have Changed
A few years ago, it was easy to find the most appropriate keywords and build content around it. But that is no longer the case because search engine behavior, as well as search user behavior, has changed. Search engines are more sophisticated now and perform intent-based searches. This means instead of just looking at the keywords, search engines look at past search history, recent search history, and other such factors to determine results. Modern SEO strategies take this change into consideration and use more relevant intent-based keywords.
As you can see, search engine optimization has many serious benefits that can help startups take off on the right foot. Want to know more about SEO? Get in touch with us at Your Social Strategy today. You can contact us through our online form and we’ll reply within the next business day.