Frequently Asked Questions about Pay-Per-Click Advertising
Each of these strategies is important when it comes to your overall Digital Marketing.
SEO, Search Engine Optimization, is required to help build your Domain Name Authority and ensure that your website is meeting the requirements set out by Google & Bing Search Engines. However, SEO is not a quick result strategy. It takes usually 6-8 weeks before you may start to see results with your Primary Keywords depending on how much competition you’re competing against, and other factors like how long you have owned your domain name or how long you have had your website live… If you are looking for a quick response, Pay-Per-Click Advertising may be something you should consider because once Google/Bing AdWord Campaigns are started they are live immediately.
Pay-Per-Click (PPC) Advertising is shown at the top of the Search Engine Result Page (SERP) and the bottom. They mainly take up 3 positions at the top and above the organic search results. They will also appear at the bottom of the page as well, below the organic results. As you can imagine the 3 Ads shown at the top receive significant more clicks than those at the bottom.
As you can see, if you are utilizing a SEO and PPC Digital Marketing Strategy, your company may have multiple ways to be clicked on from your prospective visitor/buyer.
This is what a Search Engine Result Page looks like with 2 Google Ads running at the top:
There are a number of great reasons to consider Pay-Per-Click Advertising.
- When trying to get your website to the top of the Search Engines it can be difficult depending on the amount of competition that you have for keywords in your area. With PPC Advertising, the results are instant and you can start getting top-level results very quickly. Now you might be thinking that PPC Advertising is all that is needed if you get top of the page results, however, only about 30% of visitors will click a PPC Ad. So with SEO and PPC, you can hopefully have a much higher chance of getting that click to your website, or phone call from you Ad.
- By matching the keywords to what the user is searching, your click will become much more valuable than just a random click through. So when that visitor comes to your website, hopefully the information and call-to-action is easily available for the visitor to take the next steps with your company.
Search Engine Optimization
Our SEO Experts will work on your website to Increase your Search Engine Rankings and Increase your Brand Awareness
Social Media Marketing
Increase your Brand Awareness through your Social Media Channel, whether that is Facebook, Twitter or Instagram.
Drive Traffic to your Website, or generate Phone Calls through Google AdWords