Frequently Asked Questions about Search Engine Optimization
Search Engine Optimization (SEO) is the process of preparing your website for ranking by major Search Engines such as Google and Bing.
Organic Results are your free results that your website receives based on an algorithm created by the Search Engines. A paid, or inorganic, search result appears at the top and bottom of the Search Engine Results Page (SERP). Paid results are ones that show up based on a Google or Bing AdWords Campaign and cost money based on when an instant auction. Approximately 70% of people searching for a result will skip and ignore Paid Search Results showcasing the importance of your Organic placement.
Your primary domain name should contain your company, and preferably with no short abbreviations. However, if you wish to use keywords in a domain name, we recommend that you build out a separate landing page strategy so that the keyword specific domain names do not land at your home page. If you know what people are searching for, and you would like to have a domain name that matches that search query then land that domain name to a page that answers that specific question. This will give your domain higher authority and with success the best possible Search Engine results.
META Descriptions played an important role when it comes to keywords and Search Engines in the past. However, that is not necessarily true anymore. Your META Description should now be written in a way that a consumer will read your META Description on the Search Engine Results Page and determine whether they will make that click. When you are reviewing your Keywords, and notice that you have pages that you have built but are not getting click-throughs from Search Engines that you may want to review your META Description and Page Titles to maximize the number of clicks you are getting.
With changes taking place with the major Search Engines, the META Keyword field is no longer relevant for SEO. In fact, we would recommend removing that section from your HTML of your website page because it is taking up character count that the Search Engines review. The reason that it became irrelevant is because SEO and Website Owners would use these fields to Keyword Stuff with lots of variations of the keyword for that page. So now it is important to setup a captivating Page Title and META Description to attract the click from visitors. And instead of utilizing the META Keyword field now you have to fill your page with quality content that meets the guidelines for Google & Bing.
When building a new page on your website you should consider the following:
- One Keyword for that specific page
- A minimum of 300 Words for that page (including all surrounding text of the website)
- A Keyword Density for your Keyword of approximately 3% (For a 300 Word Web Page, that means your Keyword would be used -> 9 times). Any more than that could result in a penalty for Keyword Stuffing.
- One H1 Tag, and a minimum of One H3 Tag
- One Image with ALT Text that contains your Keyword
- If you can include an embedded YouTube Video that would be very helpful.
An Internal link is when you link to a page from within your website. The best use of this strategy is when you are talking about a service you provide on another page and then link to the service page from the keyword. You want to use an Internal Link on each page of your website if possible, but they should make sense to the reader.
An Inbound Link is a hyperlink from a third party website. These links, especially when linked because of keyword relevancy, can drive up your Domain Authority score which can help you increase your Search Engine Rankings.
An easy set of third-party links is through Citation or Directory websites like Association Websites related to your business or Chamber of Commerce websites. You should always be looking for opportunities to get your website address out. It is important to also have the CORRECT website address. If you are using HTTPS:// instead of HTTP:// please make sure that all of your links are set up the same and correct. This is very important for SEO.
Open either Google or Bing and type in the following -> site:www.YOURDOMAINNAME.com
The pages that the Search Engine has indexed will be displayed. If you feel that not all of your pages are being indexed, it may be time to have a professional SEO company conduct an SEO Audit on your website.
The need for ALT Text for an image is two-fold… a) Search Engines can’t read images. They don’t understand what the image represents and therefore you want to use ALT Text (with Keywords) to explain the purpose of the image and the relevance to the page. Another reason for using ALT Text for your images is for those people that use a reading device to help them surf the web. Since their reader will “read” what’s on the page, it will also read the ALT Text for the images as well.
Each of these strategies is important when it comes to your overall Digital Marketing.
SEO, Search Engine Optimization, is required to help build your Domain Name Authority and ensure that your website is meeting the requirements set out by Google & Bing Search Engines. However, SEO is not a quick result strategy. It takes usually 6-8 weeks before you may start to see results with your Primary Keywords depending on how much competition you’re competing against, and other factors like how long you have owned your domain name or how long you have had your website live… If you are looking for a quick response, Pay-Per-Click Advertising may be something you should consider because once Google/Bing AdWord Campaigns are started they are live immediately.
When reviewing SEO Services from a Professional Company you should always be looking at what they will be doing from a On-Page & Off-Page SEO Strategy. Many SEO Companies offer only Off-Page SEO Practices and we feel that if your website is not meeting the requirements structurally of the Search Engines then Off-Page SEO is truly a waste of time…
On-Page is SEO is the process of working on the back end of your website to add structure to your website that meets the Search Engine Requirements. On-Page SEO is important so that you can build up your Domain Name Authority Score.
Some of these requirements include:
- META Descriptions
- Page Titles
- Proper amount of words per page
- ALT Text on Images
- Internal Linking
- and much more.
Off-Page SEO is the process of working with Citation & Directory websites to build up your Citation Flow Score. Off-Page SEO can also include building backlinks to your website from 3rd party websites that are in a similar profession that would make a valuable link. Many SEO Companies put a focus on this portion of the SEO Strategy when the On-Page SEO should be addressed first.
Are you wondering how your website is setup? Request your Free Website Audit from YourSocialStrategy.com to get your SEO Score.
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