Frequently Asked Questions about Social Media Marketing
We feel that a great Social Media Marketing Strategy should consider these steps:
- Identify your audience
- Define your objective with Social Media
- Create Brand Awareness
- Create Customer Engagement
- Drive More Traffic to your Website
- Generate Leads & Sales
- Choose your type of content that you will post based on what your target audience is looking for
- Define how often you want to post to your Social Channels?
- Determine the KPI’s (Key Performance Indicators) that will be measured.
When utilizing the right Social Media Channels for your business you can do the following:
Increase your Companies Exposure and Brand Awareness
Consistently posting to your Social Media Channel, and boosting strategic Facebook Posts will ensure that your business is at the forefront of your prospective customer’s eyes. The objective with Social Media is to keep your business name in front of your prospective customer and engage them when possible through communication. Social Media can be the least expensive way to communicate and connect with prospective customers.
Increase Traffic to your Website
By providing strategic Social Media Posts that link back to articles on your website, or referring to products that you offer, you can generate a lot of website traffic back to your website. Make sure that you are analyzing your Google Analytics to know how much traffic you are receiving from Social Media and then be able to break it down to which Social Media account is generating you the most traffic.
Build Brand Loyalty
By building up your likes and followers you can build up great Brand Loyalty with your followers. When someone “likes” your business, they will notify their community list that they have “liked” your business which can invite others to do the same thing. You should always be asking for a “Like” or “Follow” on Social Media.
Learn about Customer Traits and Habits
By collecting data about your customers you can learn about what they like and don’t like. You can learn about how they interact with certain types of content.
Generate Leads & Sales
While Social Media is not necessarily a platform to drive Leads and Sales from, when you generate Brand Awareness and Loyalty you will successfully generate leads and sales to your business. They just may not come directly from your Social Media Channels, but you can be assured that building out a Social Media Profile will help you get more business.
With more than 1 billion people world wide active every day with their different Social Media channels the question really isn’t how does Social Media impact your business but more about how does Social Media not impact your business. Consider the number of people in your community, especially women over the age of 35+ within 25 miles of your business, and how they are using Social Media today. Are they on Facebook scrolling through articles and posts every morning and evening?? Are they building Pinterest Walls to post new content too? What about using LinkedIn to get connected through different networks from your community? Remember the days that we used Social Clubs like Rotary or Lion’s Club to help build our businesses? Now you can achieve those same results and so much more through your smartphone. So the question is, how can you leverage Social Media Channels to build awareness for your business.
Search Engine Optimization
Our SEO Experts will work on your website to Increase your Search Engine Rankings and Increase your Brand Awareness
Social Media Marketing
Increase your Brand Awareness through your Social Media Channel, whether that is Facebook, Twitter or Instagram.
Drive Traffic to your Website, or generate Phone Calls through Google AdWords