Instagram is a highly popular social media platform with an active monthly user base of more than a billion people. Many brands, influencers, and professionals have benefited from this platform. For example, the influential cosmetic brand Huda Beauty built a $1 billion business primarily through Instagram. This platform has a lot of potential, but it is important to work it properly to get the best results. At Your Social Strategy, we recommend the following tips to help engage followers on Instagram:
1. Focus on Quality
With more than a billion active users, there’s no shortage of interesting and informative content on Instagram. The only way to stand out on this platform is to create great content. You don’t need a massive budget or special tools to create great media on this platform, though they help gain interest. A good idea that is presented well will bring a lot of audience to your doorstep. Quality is always better than quantity so it is better to focus your resources to deliver great content 2 to 3 times a week as opposed to poor content every day.
2. Know When to Post
Platforms like Instagram are very quick and most people don’t bother checking their entire feed when they log in. The best way to ensure you have maximum views on your content is to publish it at the right time. Instagram Insights allows you to see the age range, gender, and location of your target audience. You can see when your posts get the most viewership and alter your campaign accordingly. This is easy to do and available to all Business Profile accounts.
3. Take Advantage of User Generated Content
Using user-generated content is a great way to engage audiences. Brands can regram user content (with proper and thorough credit), which brings more audience but also helps encourage brand loyalty. It shows the brand sees the content posted by their followers and appreciates them. This helps establish a two-way relationship and also encourages trust. If your followers are loyal to you and trust your brand, they become mini-ambassadors for your company.
4. Use Different Forms of Communication
One of the most attractive features of Instagram is the different ways in which it allows you to communicate with your audience. You can post official pictures and carefully polished content on your profile page. That will be the main draw to your page and will help you get more visibility. You can upload Instagram stories, which can showcase more candid and unplanned content. This helps people establish a more personal connection with their audience. You can live stream events, product launches, or even have vlog content. Instagram recently introduced IGTV, which allows users to upload vertical video and it has been getting a significant amount of positive response. All these different mediums can help keep your content diverse and audiences interested.