June 2019

Social Media Myths Busted


In the modern day, social media is undoubtedly an excellent and effective platform for marketing, and over 98% of all digital consumers are using this channel. If someone runs a business, the chances of them using some form of social media to advertise their business are extremely high. However, like everything else, social media marketing [...]

Social Media Myths Busted2019-06-24T13:53:03+00:00

Image SEO: How To Optimize Your Images For Search Engines


Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping it relevant to your content. Major companies like Google recognize the importance of implementing imagery & share a few information image [...]

Image SEO: How To Optimize Your Images For Search Engines2019-06-12T17:43:53+00:00

May 2019

Are You Using WordPress? You Need These Plugins


There are over 55,000 WordPress plugins, which makes it pretty tricky for beginners to find ones that suit their needs. Many new WordPress users often wonder whether there are some common plugins that professionals use. The answer is, "Yes." Having the perfect set of plugins can have a massive impact on the growth of your [...]

Are You Using WordPress? You Need These Plugins2019-05-28T13:58:11+00:00

7 Ways to Interact with Your Community on Social Media


Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand [...]

7 Ways to Interact with Your Community on Social Media2019-05-22T14:19:05+00:00

What is Remarketing?


Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention. However, these ads, although [...]

What is Remarketing?2019-05-10T13:40:59+00:00

April 2019

6 Ways To Engage Your Social Media Followers


We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business' social media accounts. They do this [...]

6 Ways To Engage Your Social Media Followers2019-04-15T19:40:41+00:00

March 2019

How To Choose The Right Keywords For Your Ads


Keyword research is the foundation of a successful PPC Ad campaign. Since the aim of this digital advertising strategy is to increase clicks and conversions, it’s extremely important to choose the right keywords to bid on. However, it’s also necessary to understand that keyword research involves a certain amount of practice and it is also [...]

How To Choose The Right Keywords For Your Ads2019-03-28T18:27:13+00:00

Branding – Your Key to Success


Think of your favourite brand. Is it Apple? Coca-Cola? Nike? No matter which brand you picked, immediately an image came to mind; a colour, a font, a style. Branding is the most important thing you can do for your business. On average it takes 5-7 interactions with your brand, whether that be social media, traditional [...]

Branding – Your Key to Success2019-03-18T18:52:27+00:00

Should Your Website Have A Blog?


Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]

Should Your Website Have A Blog?2019-03-13T13:50:59+00:00

February 2019

Ideas to Keep Your Content Fresh


Let's face it, creating fresh, new, quality content for a blog or website constantly can become really difficult. It's something that plagues content managers frequently and can be a major cause of frustration. However, stale content will bore readers and they might not visit your website again, which is something no business owner wants to [...]

Ideas to Keep Your Content Fresh2019-02-22T15:16:07+00:00