Pay-Per-Click Advertising
Pay-Per-Click Advertising produces Ads that appear in front of your audience in both the Google & Bing Search Engines. With a well-crafted Ad, the online visitor may click your Ad to learn more about your company/service/product. The only time that you pay for a PPC Ad is when it is clicked.
**Please make sure you don’t click on your own Ad as you will cost your company some of your budget.**
With PPC Advertising, you set a daily/monthly spend amount known as your budget. Google & Bing will stay within this amount for the month so that you do not exceed what you are wanting to spend with Pay-Per-Click Advertising.
Frequently Asked Questions about Pay-Per-Click Advertising
Do you have questions about Pay-Per-Click Advertising that you would like to have answered? We have compiled a list of our Common Questions and Answers about Pay-Per-Click Advertising that we feel can help you make a decision whether PPC Advertising is a good fit for your Digital Marketing Strategy.
Search Network vs Display Network Advertising
When deciding to use Pay-Per-Click Advertising you will be asked whether you want to advertise on the Search Network or the Display Network. The Search Network is the most common PPC Advertising Campaign and these appear as Text Ads above and below the organic search results. They are very easy to create and maintain.
The other choice for PPC Advertising is Display Network Campaigns. A Display Network Campaign consists of image ads that can appear on the Google Network. These Ads are usually present when someone clicks on your website and then once the individual starts to surf the website your Display Ad may start to come up again and again on other websites. This is great for re-targetting your Product/Service.
Pay-Per-Click Package Setup Fee’s
Price: $395.00 One-Time Fee
Whether we are setting up Google AdWords or Bing AdWords there is a lot of setups involved in getting your Pay-Per-Click Campaigns ready. If you sign a one-year contract with YourSocialStrategy.com, we will waive the setup fee.
Pay-Per-Click Advertising Packages
Search Network Advertising
- Budget Optimization
- Partner Network Review
- Mobile Bidding Adjustments (Weekly)
- Shopping Campaign Adjustments (Weekly)
- Ad Rotation Adjustments (Weekly)
- Location Bidding Adjustments (Weekly)
- Keyword Bidding Changes (Weekly)
- Ad Copy Changes/Revisions/Testing
- Negative Keyword Expansion (Bi-Weekly)
- Keyword Expansion (Weekly)
- Ad Extension Updates/Revisions (Bi-Weekly)
- Campaign Ad-Group Expansion – Breakouts & Pausing
- New Campaign Creation (Weekly)
- Monthly Reports
Display Network Advertising
- Budget Optimization
- Partner Network Review
- Mobile Bidding Adjustments (Weekly)
- Shopping Campaign Adjustments (Weekly)
- Ad Rotation Adjustments (Weekly)
- Location Bidding Adjustments (Weekly)
- Keyword Bidding Changes (Weekly)
- Ad Copy Changes/Revisions/Testing
- Negative Keyword Expansion (Bi-Weekly)
- Keyword Expansion (Weekly)
- Ad Extension Updates/Revisions (Bi-Weekly)
- Campaign Ad-Group Expansion – Breakouts & Pausing
- New Campaign Creation (Weekly)
- Monthly Reports
Let’s Get Started!!
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