Snapchat is an extremely popular app with users of all ages and from different walks of life. The platform sees in excess of 100 million active users on a daily basis. Snapchat was launched in 2011 and over the years, it has evolved to offer a number of exciting, new features.
If you are wondering whether this platform can help increase the visibility of your business, you aren’t alone. While people are aware that Snapchat does have a very wide reach, not many business owners are aware that it can be included in their digital marketing strategy as well. Take a look at how using Snapchat for Businesses offers a number of advantages:
1. Increase Your Engagement Using Geofilters
The platform offers geofilters on demand, to anyone. These filters allow people on Snapchat to use custom filters on their photograph. You can take a photo and browse the different filter options by swiping left and this includes your design as well. Once you reach your own filter, you simply send it along to people you know, they can share, post or save the photo anywhere they like. These geofilters are extremely economical and Snapchat also offers analytics which gives you the ability to track the exact number of people that have looked at & used your filter.
2. Boost your Social Media Presence
Snapchat is the most used platform in the 12-24 age demographic. If your target audience falls in this demographic, using Snapchat to increase your social media presence can prove to be beneficial to reach them.
3. Increase Brand Awareness
When you use Snapchat with regularity, to promote your business, it can help you to reach a larger number of users within your geographic location. This can go a long way in building brand awareness among them. If you are comfortable with spending some money on advertising on this platform, you can use Snap Ads. These are 10-second video ads that appear between Snapchat stories and are a great way of increasing brand awareness.
4. Share Exclusive Content & Important Updates
If you’re launching any new products or services, you can use Snapchat to give a sneak peek to your target audience. In fact, you can create interest around the products by giving your audiences some insight into the process. Since this will be something unique they can’t find on other platforms, they’ll be more inclined to keep coming back for more
5. Hold Contests & Share Discount Coupons
This is an interesting way of attracting customers. You can hold a Snapchat contest or send them coupons via the platform. Your customers would need to take a screenshot of that particular chat and show it when they get to the store. The system also permits you to track exactly how often a coupon is used. A contest is also a great way to keep your customers engaged. All you have to do is ask snapchatters to send photographs of the services or products you offer, and the best entry can get a gift card.
These are just some of the ways in which you can benefit from using Snapchat for business. If you’re using Snapchat for your business, share with us how in the comments!