Digital Marketing

/Tag: Digital Marketing

April 2019

6 Ways To Engage Your Social Media Followers

2019-04-15T19:40:41+00:00

We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business' social media accounts. They do this [...]

6 Ways To Engage Your Social Media Followers2019-04-15T19:40:41+00:00

March 2019

How To Choose The Right Keywords For Your Ads

2019-03-28T18:27:13+00:00

Keyword research is the foundation of a successful PPC Ad campaign. Since the aim of this digital advertising strategy is to increase clicks and conversions, it’s extremely important to choose the right keywords to bid on. However, it’s also necessary to understand that keyword research involves a certain amount of practice and it is also [...]

How To Choose The Right Keywords For Your Ads2019-03-28T18:27:13+00:00

Branding – Your Key to Success

2019-03-18T18:52:27+00:00

Think of your favourite brand. Is it Apple? Coca-Cola? Nike? No matter which brand you picked, immediately an image came to mind; a colour, a font, a style. Branding is the most important thing you can do for your business. On average it takes 5-7 interactions with your brand, whether that be social media, traditional [...]

Branding – Your Key to Success2019-03-18T18:52:27+00:00

Should Your Website Have A Blog?

2019-03-13T13:50:59+00:00

Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]

Should Your Website Have A Blog?2019-03-13T13:50:59+00:00

February 2019

How to Use Instagram Stories to Engage Your Audience

2019-02-15T20:52:39+00:00

Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]

How to Use Instagram Stories to Engage Your Audience2019-02-15T20:52:39+00:00

3 On-Page Ranking Factors

2019-02-07T17:37:46+00:00

On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

January 2019

How To Reach Your Target Audience On Social Media

2019-01-23T19:23:37+00:00

Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]

How To Reach Your Target Audience On Social Media2019-01-23T19:23:37+00:00

December 2018

A Year In Review: Reputation Management Stats for 2018

2018-12-18T15:55:58+00:00

People are increasingly searching online for information and to formulate opinions on businesses and people. It’s rare for people to scroll down on the search results that show up below the first three entries, making first impressions even more crucial in creating a strong online presence. It means you need to take every opportunity to [...]

A Year In Review: Reputation Management Stats for 20182018-12-18T15:55:58+00:00

5 Reasons You Need An Online Reputation Management Strategy

2018-12-04T20:55:28+00:00

It takes a considerable amount of effort, time and dedication to set up and grow your business. Unfortunately, in the digital world, it doesn’t take very long for a few negative reviews and comments online to wound the image that you have so painstakingly created over the years. Speculations, rumors, and gossip are an inherent [...]

5 Reasons You Need An Online Reputation Management Strategy2018-12-04T20:55:28+00:00

Benefits Of Using Pay-Per Click Advertising

2018-12-04T20:42:28+00:00

When small businesses are building their digital marketing strategies, they want to incorporate techniques that will give them quick results. If you are a startup, it becomes even more important to market your products or services in a very effective way, so you can get a quick response from potential customers, and better your sales. [...]

Benefits Of Using Pay-Per Click Advertising2018-12-04T20:42:28+00:00