Digital Marketing

/Tag: Digital Marketing

February 2019

How to Use Instagram Stories to Engage Your Audience

2019-02-15T20:52:39+00:00

Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]

How to Use Instagram Stories to Engage Your Audience2019-02-15T20:52:39+00:00

3 On-Page Ranking Factors

2019-02-07T17:37:46+00:00

On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

January 2019

How To Reach Your Target Audience On Social Media

2019-01-23T19:23:37+00:00

Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]

How To Reach Your Target Audience On Social Media2019-01-23T19:23:37+00:00

December 2018

A Year In Review: Reputation Management Stats for 2018

2018-12-18T15:55:58+00:00

People are increasingly searching online for information and to formulate opinions on businesses and people. It’s rare for people to scroll down on the search results that show up below the first three entries, making first impressions even more crucial in creating a strong online presence. It means you need to take every opportunity to [...]

A Year In Review: Reputation Management Stats for 20182018-12-18T15:55:58+00:00

5 Reasons You Need An Online Reputation Management Strategy

2018-12-04T20:55:28+00:00

It takes a considerable amount of effort, time and dedication to set up and grow your business. Unfortunately, in the digital world, it doesn’t take very long for a few negative reviews and comments online to wound the image that you have so painstakingly created over the years. Speculations, rumors, and gossip are an inherent [...]

5 Reasons You Need An Online Reputation Management Strategy2018-12-04T20:55:28+00:00

Benefits Of Using Pay-Per Click Advertising

2018-12-04T20:42:28+00:00

When small businesses are building their digital marketing strategies, they want to incorporate techniques that will give them quick results. If you are a startup, it becomes even more important to market your products or services in a very effective way, so you can get a quick response from potential customers, and better your sales. [...]

Benefits Of Using Pay-Per Click Advertising2018-12-04T20:42:28+00:00

November 2018

Tips to Get Your Website More Traffic

2018-11-15T17:21:13+00:00

Almost every business big and small has an online presence today. In fact, it is one of the best ways to gain visibility in a very competitive market space and attract new customers. More traffic to your business site means a larger number of potential customers seeing your services or products. Every business owner recognizes [...]

Tips to Get Your Website More Traffic2018-11-15T17:21:13+00:00

5 Tips On Using Digital Marketing This Holiday Season

2018-12-18T18:46:36+00:00

The holiday season is right around the corner. The holidays offer numerous opportunities for building brand awareness, attracting new customers and increasing sales. Market statistics from the National Retail Foundation state that 20-40% of annual sales for SMBs take place within November and December, each year. As a business owner, you want to ensure that [...]

5 Tips On Using Digital Marketing This Holiday Season2018-12-18T18:46:36+00:00

October 2018

Social Listening – What It Is and Why It Is So Important

2018-10-05T19:36:40+00:00

Every company is aware that building a solid social media presence is crucial to improving their visibility in the online space and boosting their brand presence. But today, things aren’t that cut and dry. Consumers are quick to post bad reviews and comments if your products/services don’t meet their expectations. While it’s important to have [...]

Social Listening – What It Is and Why It Is So Important2018-10-05T19:36:40+00:00

3 Major Reasons to Invest in Social Media for Your Business

2018-11-29T14:42:50+00:00

Today, social media marketing has become an essential ingredient of any business’ digital marketing strategy. When used in tandem with other online marketing strategies such as email marketing and SEO, it can phenomenally increase your visibility, helping you increase your sales and profitability. However, many business owners aren’t too convinced that social media marketing will [...]

3 Major Reasons to Invest in Social Media for Your Business2018-11-29T14:42:50+00:00