Digital Marketing

/Tag: Digital Marketing

August 2019

The Perfect Landing Page Designs For Ads

2019-08-16T12:57:51+00:00

Landing pages are arguably one of the most crucial aspects for generating leads, and yet several companies out there avoid using them entirely. Companies prioritize their homepage, and with good reason. After all, your homepage is the first thing that your visitors notice when they visit your website. The average conversion rate of a homepage [...]

The Perfect Landing Page Designs For Ads2019-08-16T12:57:51+00:00

July 2019

How To Keep Up With Your Social Media Strategy During Off Season

2019-07-18T15:41:31+00:00

There are several companies out there that don’t have “year round” services. This makes it crucial for these brands to focus on their most significant sales & successes when their products are in demand. For example, swimwear has a much higher demand during the summer. There are thousands of brands, that may have to go [...]

How To Keep Up With Your Social Media Strategy During Off Season2019-07-18T15:41:31+00:00

May 2019

What is Remarketing?

2019-05-10T13:40:59+00:00

Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention. However, these ads, although [...]

What is Remarketing?2019-05-10T13:40:59+00:00

April 2019

6 Ways To Engage Your Social Media Followers

2019-04-15T19:40:41+00:00

We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business' social media accounts. They do this [...]

6 Ways To Engage Your Social Media Followers2019-04-15T19:40:41+00:00

March 2019

How To Choose The Right Keywords For Your Ads

2019-03-28T18:27:13+00:00

Keyword research is the foundation of a successful PPC Ad campaign. Since the aim of this digital advertising strategy is to increase clicks and conversions, it’s extremely important to choose the right keywords to bid on. However, it’s also necessary to understand that keyword research involves a certain amount of practice and it is also [...]

How To Choose The Right Keywords For Your Ads2019-03-28T18:27:13+00:00

Branding – Your Key to Success

2019-03-18T18:52:27+00:00

Think of your favourite brand. Is it Apple? Coca-Cola? Nike? No matter which brand you picked, immediately an image came to mind; a colour, a font, a style. Branding is the most important thing you can do for your business. On average it takes 5-7 interactions with your brand, whether that be social media, traditional [...]

Branding – Your Key to Success2019-03-18T18:52:27+00:00

Should Your Website Have A Blog?

2019-03-13T13:50:59+00:00

Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]

Should Your Website Have A Blog?2019-03-13T13:50:59+00:00

February 2019

How to Use Instagram Stories to Engage Your Audience

2019-02-15T20:52:39+00:00

Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]

How to Use Instagram Stories to Engage Your Audience2019-02-15T20:52:39+00:00

3 On-Page Ranking Factors

2019-02-07T17:37:46+00:00

On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]

3 On-Page Ranking Factors2019-02-07T17:37:46+00:00

January 2019

How To Reach Your Target Audience On Social Media

2019-01-23T19:23:37+00:00

Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]

How To Reach Your Target Audience On Social Media2019-01-23T19:23:37+00:00