Holidays are the most profitable time for businesses, especially for retail companies. Studies conducted by eMarketer show 2018’s holiday retail sales touched $998.32 billion, growing by around 5.4%. Experts predict sales will reach $1.035 trillion in 2019, growing by a steady 3.7%. Businesses must have a strong marketing strategy in place if they want to [...]
SEO and PPC are some of the most popular and versatile marketing strategies available today. They approach the target audience from different angles as one is a paid strategy, and the other is an organic technique. Experienced marketers know that SEO and PPC complement each other well in a well-planned marketing campaign. These techniques, are [...]
Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what [...]
On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web [...]
While some people believe that Search Engine Optimization is on the way out, the fact is that it’s very much alive and kicking...and very much a necessity for your business. If you are one of the naysayers, here are some up-to-date stats to prove that SEO is anything but down and out: 93% of online [...]
When it comes to search engine optimization (SEO) it’s hard to keep up with the latest changes in algorithm information. These changes may seem difficult to understand for the novice marketer or business owner but if you do everything naturally, you won’t have a problem. If you start to get inpatient with your SEO progress, you [...]
The online space is constantly evolving. The mobile trend has taken the world by storm and there is an increasing need for a constant flow of content and news. Something that was posted online yesterday can easily be considered outdated within a couple of days. This also means, if you are a business with an [...]
Most business owners now recognize the importance of having a well-designed and well-maintained website. But not many believe that a blog can help improve their visibility in the online space, which can give them an edge over the competition. While they do set up a blog, not many take advantage of the massive marketing potential [...]
We live in a fast-paced world where everyone wants to race ahead. Customers want quick deliveries, clients want prompt services, and business owners want marketing campaigns to succeed quickly. But sometimes rushing through things can do more harm than good, especially if a task requires a certain amount of time and patience. One such task [...]
To those who are new to the world of SEO or Search Engine Optimization, there are a number of concepts and terms which can sound almost alien to them. However, every online marketer knows that SEO is a very crucial aspect to their digital marketing strategy. While, it does take longer than many of the [...]
