Holidays are the most profitable time for businesses, especially for retail companies. Studies conducted by eMarketer show 2018’s holiday retail sales touched $998.32 billion, growing by around 5.4%. Experts predict sales will reach $1.035 trillion in 2019, growing by a steady 3.7%. Businesses must have a strong marketing strategy in place if they want to [...]
Christmas is a busy time for most businesses because people are always in a shopping mood. According to Statista, the total holiday retail sales reach around $730 billion in the US, and holiday sales account for 19.2% of all retail activity. If you want to take advantage of this buzz, you need to create a [...]
Modern marketing is a complex system that involves several distinct strategies. Businesses aim to approach clients from multiple directions to increase conversion rates and earn more profits. There are dozens of strategies available today, and most companies attempt to use them all to gain audience attention. However, some techniques are more effective than others and [...]
Social media is a robust platform that allows you to connect with your customers, influence their purchase behavior, and establish a strong brand presence. It is a highly competitive space, and it isn’t easy to attract an audience on popular platforms like Instagram. Many businesses try to take shortcuts by buying Instagram followers instead of [...]
Engagement on your Facebook page occurs whenever someone completes an action on it. Comments, shares, and likes are just a few of the most common examples. However, tagging someone in a post or monitoring location are included as well. This aspect of Facebook marketing is crucial, as it effectively boosts your organic reach. Based on [...]
There are several companies out there that don’t have “year round” services. This makes it crucial for these brands to focus on their most significant sales & successes when their products are in demand. For example, swimwear has a much higher demand during the summer. There are thousands of brands, that may have to go [...]
In the modern day, social media is undoubtedly an excellent and effective platform for marketing, and over 98% of all digital consumers are using this channel. If someone runs a business, the chances of them using some form of social media to advertise their business are extremely high. However, like everything else, social media marketing [...]
Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand [...]
Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]
Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]
