In the modern day, social media is undoubtedly an excellent and effective platform for marketing, and over 98% of all digital consumers are using this channel. If someone runs a business, the chances of them using some form of social media to advertise their business are extremely high. However, like everything else, social media marketing [...]
Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand [...]
Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however Instagram stories are another impactful way to [...]
Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]
As 2019 appears on the horizon, let’s delve into the vast world of social media and take a look at some of the amazing 2018 stats. Keeping these in view will help you design a thorough social media marketing strategy for the forthcoming year. Take a look at some of the most notable social media [...]
Snapchat is an extremely popular app with users of all ages and from different walks of life. The platform sees in excess of 100 million active users on a daily basis. Snapchat was launched in 2011 and over the years, it has evolved to offer a number of exciting, new features. If you are wondering [...]
Small business owners are always on the lookout for the best ways to advertise and market their business. While many are aware of the benefits of marketing via Facebook and Twitter, not many feel that Instagram will help them as well. Instagram is arguably one of the biggest social networking platforms to create visually stunning [...]
Every company is aware that building a solid social media presence is crucial to improving their visibility in the online space and boosting their brand presence. But today, things aren’t that cut and dry. Consumers are quick to post bad reviews and comments if your products/services don’t meet their expectations. While it’s important to have [...]
Today, social media marketing has become an essential ingredient of any business’ digital marketing strategy. When used in tandem with other online marketing strategies such as email marketing and SEO, it can phenomenally increase your visibility, helping you increase your sales and profitability. However, many business owners aren’t too convinced that social media marketing will [...]
As a business owner, you spend a considerable amount of time creating and adding posts on Facebook in order to stay in the limelight and reach a wider audience...but organic searches alone don’t cut it any longer and all your efforts may not be giving you the results you expect. This is where the useful [...]
