Strategy

/Tag: Strategy

January 2019

How To Reach Your Target Audience On Social Media

2019-01-23T19:23:37+00:00

Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal [...]

How To Reach Your Target Audience On Social Media2019-01-23T19:23:37+00:00

December 2018

5 Reasons You Need An Online Reputation Management Strategy

2018-12-04T20:55:28+00:00

It takes a considerable amount of effort, time and dedication to set up and grow your business. Unfortunately, in the digital world, it doesn’t take very long for a few negative reviews and comments online to wound the image that you have so painstakingly created over the years. Speculations, rumors, and gossip are an inherent [...]

5 Reasons You Need An Online Reputation Management Strategy2018-12-04T20:55:28+00:00

November 2018

Tips to Get Your Website More Traffic

2018-11-15T17:21:13+00:00

Almost every business big and small has an online presence today. In fact, it is one of the best ways to gain visibility in a very competitive market space and attract new customers. More traffic to your business site means a larger number of potential customers seeing your services or products. Every business owner recognizes [...]

Tips to Get Your Website More Traffic2018-11-15T17:21:13+00:00

5 Tips On Using Digital Marketing This Holiday Season

2018-12-18T18:46:36+00:00

The holiday season is right around the corner. The holidays offer numerous opportunities for building brand awareness, attracting new customers and increasing sales. Market statistics from the National Retail Foundation state that 20-40% of annual sales for SMBs take place within November and December, each year. As a business owner, you want to ensure that [...]

5 Tips On Using Digital Marketing This Holiday Season2018-12-18T18:46:36+00:00

Snapchat…for Businesses?

2018-11-15T16:56:29+00:00

Snapchat is an extremely popular app with users of all ages and from different walks of life. The platform sees in excess of 100 million active users on a daily basis. Snapchat was launched in 2011 and over the years, it has evolved to offer a number of exciting, new features. If you are wondering [...]

Snapchat…for Businesses?2018-11-15T16:56:29+00:00

October 2018

3 Black Hat Techniques to Avoid With Your SEO

2018-10-26T17:22:19+00:00

When it comes to search engine optimization (SEO) it’s hard to keep up with the latest changes in algorithm information. These changes may seem difficult to understand for the novice marketer or business owner but if you do everything naturally, you won’t have a problem. If you start to get inpatient with your SEO progress, you [...]

3 Black Hat Techniques to Avoid With Your SEO2018-10-26T17:22:19+00:00

Social Listening – What It Is and Why It Is So Important

2018-10-05T19:36:40+00:00

Every company is aware that building a solid social media presence is crucial to improving their visibility in the online space and boosting their brand presence. But today, things aren’t that cut and dry. Consumers are quick to post bad reviews and comments if your products/services don’t meet their expectations. While it’s important to have [...]

Social Listening – What It Is and Why It Is So Important2018-10-05T19:36:40+00:00

3 Major Reasons to Invest in Social Media for Your Business

2018-11-29T14:42:50+00:00

Today, social media marketing has become an essential ingredient of any business’ digital marketing strategy. When used in tandem with other online marketing strategies such as email marketing and SEO, it can phenomenally increase your visibility, helping you increase your sales and profitability. However, many business owners aren’t too convinced that social media marketing will [...]

3 Major Reasons to Invest in Social Media for Your Business2018-11-29T14:42:50+00:00

September 2018

Simple Ways to Make a Great First Impression Online

2018-11-29T14:44:11+00:00

Making a great first impression to customers online is extremely important for every business! Visitors won't be inclined to return to a site that has failed to create an impact and catch their attention. Think about it, if you visit a site that is lacking in engaging content and eye catching imagery how likely would [...]

Simple Ways to Make a Great First Impression Online2018-11-29T14:44:11+00:00

The Facebook Boost Button: How to Use it and Get Results

2018-11-29T14:45:30+00:00

As a business owner, you spend a considerable amount of time creating and adding posts on Facebook in order to stay in the limelight and reach a wider audience...but organic searches alone don’t cut it any longer and all your efforts may not be giving you the results you expect. This is where the useful [...]

The Facebook Boost Button: How to Use it and Get Results2018-11-29T14:45:30+00:00