Maintain Professionalism for Your Business Profile:
Many business owners create personal profiles rather than a Facebook Business Page. This can put your company at a major disadvantage as you’re missing out on content creation tools, paid promotions, analytics and other things that come with it. A personal profile will require you to send out friend requests, which makes it difficult for both the business and the customers. Don’t create a professional profile that is associated with your business, as creating more than one account goes against Facebook’s terms of service.
Ensure Your Profile Picture Is Recognizable:
Use a profile picture that customers can quickly connect to. Post your company logo if you are a recognized brand, or a picture of yourself if you’re a consultant. On Facebook, it’s super important to get recognized in order to be found and get liked. Keep in mind that Facebook changes picture dimensions, so make sure that what you post is in line with those requirements.
An Engaging Cover Photo Matters:
The cover photo on a Facebook page takes up a lot of space; ensure that the image you choose is attractive and of high quality. The cover photo also adds to the effect it has on people, it could be either positive or negative. The photo you choose should be relevant to your business, this will have a positive impact on customers and will also get you a higher number of likes.
Add a CTA (Call-To-Action) Button:
Today there are a large number call-to-action buttons that businesses can use on Facebook. You can include terms like “sign up”, “contact us”, “and book now” etc. Customize these using a piece of content or a destination URL of your choice. It is one of the best ways that marketers can attract traffic to their site. In fact, you can also use this to improve the visibility of the content you post on Facebook. In addition, you can use this to drive traffic from your Facebook business page to your website.
Hire Expert Digital Marketing Professionals
These are just a few of the things you can do to create an engaging Facebook page. Making an impact on crowded social media platforms is about being in-sync with the vibe, maintaining an updated profile and using the right elements on your Facebook page, all while staying up to date on the ever changing guidelines. While you can always manage your Facebook Business Page yourself, it can be a tedious and very time consuming task to handle, especially when you’re busy running your own business. Cue the social media marketing professionals! They handle the above tasks, plus so much more to ensure your social presence is getting the TLC it really needs. If you’d like to talk to us about our Social Media Management packages or have any questions about what we offer, don’t hesitate to reach out to us.