Engagement on your Facebook page occurs whenever someone completes an action on it. Comments, shares, and likes are just a few of the most common examples. However, tagging someone in a post or monitoring location are included as well.
This aspect of Facebook marketing is crucial, as it effectively boosts your organic reach. Based on Facebook’s algorithm, the right kind of engagement effectively increases your News Feed placement. Besides, it also indicates that your audience is involved. Every marketer must aim to implement strategies that will improve their Facebook engagement. Here are a few tips you should consider implementing:
1. Focus on Quality Rather than Quantity
Many business owners believe that they need to post significant amounts of content to make an impact. That is a misconception. Focusing on uploading quality content instead of solely relying on quantity, will ensure steady growth in your engagement rate.
By posting once or twice a day, you can focus on creating quality content. However, when you increase your posts from two to four, maintaining the quality of the content gets difficult. Many solo managers of small businesses experience this.
Looking for high-quality content requires patience and time, and that is a luxury for most people. It is also important to note that if you’re posting high-quality content several times a day, you don’t necessarily have to change that strategy. Several businesses have found success using that approach as well, but make sure that every Facebook post is engaging and provides value.
2. Start Posting When Your Fans Are Online
Many businesses used to believe that it was best to post content in the afternoon. However, that is untrue, and each brand needs to conduct some research to determine which time works best for them. Some factors to consider include- where your audience is based, the type of industry you’re in, and at what times your followers log in to their Facebook accounts.
Examine your data to figure out what the best time to post is. Under the Post Tab in your Facebook Page Insights, you can view the data and figure out exactly when your fans are online each day of the week.
Based on this information, you can determine what the best time for posting content is. You should first consider posting during both peak and non-peak hours. This experimentation will help you discover what time works best, for your particular brand.
3. Create Facebook Specific Content
The things that work on Twitter or Instagram might not necessarily work as effectively on Facebook. For instance, hashtags are highly effective for Instagram, and many people find that GIFs work great on Twitter. However, neither of them are ideal for Facebook. Consider creating posts specifically designed for your Facebook Page.
4. Videos Are a Good Medium
In addition to crafting your Facebook posts, you should also consider posting videos. When it comes to reach and engagement, marketing trends indicate that videos perform exceptionally well on Facebook. Videos quickly gain over twice the level of engagement when compared to other formats.
5. Focus on Live Videos
Over the last year, Facebook has been pushing their live videos. After a few adjustments in the algorithm, live videos now rank higher than ones that aren’t. On average, people spend around three times the amount of time watching Live Facebook videos compared to videos that aren’t live. People also end up commenting 10 times more on live videos than on regular ones.
6. Start Experimenting With New Content
The social media landscape is continually changing, and the only way to keep up with it is by experimenting with new content. Up until a few years ago, images were the best way to boost engagement. But now, videos are at the forefront of this space. Brands that started implementing Facebook video marketing before their competitors benefited the most. You can stay at the edge of the latest trends by experimenting with new content.
7. Start Replying To Comments
Make it a point to reply to all comments from your followers. It’s an excellent way to engage with them via your Facebook posts. Also, this makes them feel heard. As a result, they start commenting more frequently, knowing that you will reply. Personalized messages are far more effective than a simple like. Consider signing off each reply with your first name as this adds a personal touch to it.
8. Highlight Your Top Posts
In case you’re on a budget for advertising on Facebook, you should consider boosting only the posts that performed well. As they are proven content, they are perfect for a boost. You won’t have a tough time keeping your followers engaged. By targeting ads correctly, your posts will be effective in engaging more people.
This wouldn’t even cost you large amounts of money. Boosted posts can easily get up to 4x more reach than organic reach. As a result of this, the engagement on the rest of your posts will increase as well.
It is, however, important to know that these strategies take a while to show results. It will take some time to figure out what works well for your Facebook Page. Don’t be discouraged if you don’t see the results you expected immediately.
Be persistent with posting good quality content regularly, and you will succeed in your aim to boost your engagement on Facebook. For information about our digital marketing services, feel free to contact us at YourSocialStrategy.com via this online form, and we’ll get back to you as soon as we can!