Social media and Search Engine Optimization (SEO) are extremely powerful tools that you can incorporate into your online marketing efforts to boost sales and improve your visibility on the web. Most businesses use different social media platforms to promote their products and services and increase sales. Here are 5 things you need to know about SEO and Social Media:

  1. Create accounts on all the relevant social media platforms

When you are starting out, it’s important to create accounts on more than one social platform. Register your business and ensure that you add all the needed contact details. This information will help prospects contact you when they are interested in products and services offered by you. While you are doing this, make sure that you create accounts on platforms that are more widely frequented by your target audience.

  1. Build communities online

Most business owners aren’t too sure about how to build a following online. The best way to do this is to build multiple pages and groups and interact with the groups on a regular basis. Comment and like posts on pages related to your business. While social might only have an indirect impact on your rankings, the size of the online communities you build has an effect on your rankings. Search engines take into consideration the size of your following on the social media platforms, as a measure of your credibility.

  1. Post content with regularity

The optimized content you post on your site is very different to that which needs to be placed on social media platforms. The information you place on the latter needs to be engaging and relevant with just a hint of sales talk. The idea is to get your audience interested without seeming like you are hard selling your products and services.  Make sure that the relevant keywords are added to the content. While the “ideal” length of content varies from one platform to the next, less is generally more when it comes to copy on social media. In fact, the click-through rate on lengthy Facebook posts is 2 to 6 times lower than any short updates that are about 40 characters long.

  1. Include images in your posts

Adding optimized images to your posts on social media is one of the best ways to add the interest quotient to the content and giving it the SEO boost it needs. Having excessive amounts of texts with no images to break the monotony will only make the content boring and bland and your audience will quickly lose interest.

  1. Direct your audience

Sometimes, your audience requires a very simple request so they know how to interact with your content optimally.  If you conduct a quick search on social media for the most clickable words, the call-to-action phrases are ones that are commonly used. Words like “follow”, “like”, “retweet” and “check out” are ones that encourage your audience to engage with the content you post on social media.

Boosting your sales through social media and SEO requires considerable effort. But with some research and consistency, you can get the results you need.

If you’re ready to take your social media marketing to the next level, contact Your Social Strategy today for more information.