All modern businesses need to have a good digital marketing strategy in place to stay ahead of the competition. Many underestimate just how complex and multi-dimensional these strategies can be and limit the potential of their online assets. At Your Social Strategy, we understand the importance of planning and make sure all assets are utilized well. Here’s a brief look at digital marketing strategy and its impact:
What is a Digital Marketing Strategy?
Digital strategy is a series of guidelines that help you make good decisions during a marketing campaign and ensure your company is successful online. It provides a framework to implement all future plans, optimize current ones, and keep track of performance across the board. A good strategy will cover everything from planning and research to implementation and analytics, which will maximize your chances of success.
Research suggests that 46% of companies don’t have a good digital marketing strategy in place. They just pick and choose techniques that most benefit them without creating a comprehensive, interconnected web that drives sales.
What’s Included in a Digital Marketing Strategy?
This is a multilayered marketing plan that involves different types of techniques. The idea is to cover the potential weakness of every strategy to help generate more leads and conversions. For example, SEO brings in organic, high-converting traffic but it takes a lot of time to get traction. PPC brings in paid traffic that doesn’t have a very high conversion rate, but results start to show up immediately after the ad is live. Both of these strategies cover the other’s weak points to deliver the results you need. Here’s a brief look at how experts create a good digital marketing strategy:
- Research – The first step is to collect information from the company and third-party sources. Experts will evaluate analytics reports from current marketing campaigns as well as websites, consult with the business owner, and look at the company’s current performance. They will then draw information from third-party sources by analyzing competing businesses, performing industry research, etc. This information helps them lay a good foundation for marketing campaigns.
- Set Mission Objectives – If you don’t know the destination, it’s difficult to pick a route. Establishing clear goals for marketing campaigns helps create a solid, result-oriented strategy. Experts will set both long-term and short-term goals before they start to plan for marketing.
- Set Up KPIs – Research allows experts to set up key performance indicators that tell if the marketing campaign is on the right track. Without these indicators, it’s difficult to correct mistakes, track results, or optimize campaigns to deliver good results.
- Use Different Strategies – As mentioned before, digital marketing strategies are multilayered and include techniques like SEO, social media marketing, PPC, website optimization, content creation, traditional ads, email marketing, etc. It’s a good idea to incorporate as many beneficial strategies as possible.
A good digital marketing plan can help your company stay ahead of the competition and gain more sales.
Want to know more about digital marketing strategy? Get in touch with us at Your Social Strategy today. You can contact us through our online form and we’ll reply within the next business day.