The online space is constantly evolving. The mobile trend has taken the world by storm and there is an increasing need for a constant flow of content and news. Something that was posted online yesterday can easily be considered outdated within a couple of days. This also means, if you are a business with an online presence, you need to make sure that your site is fed with fresh content on a regular basis.
But it isn’t easy to update a website because the services you offer or products you sell won’t change at such a rapid pace. But there are other ways in which a website can be updated to maintain your Google rankings. Let’s take a closer look at why it’s important to keep your website content fresh:
1. Helps You Build Credibility
When online users visit your site, they want to see something new in it. It would be difficult for them to trust a company that has an outdated site, with old offers and nothing new added for years. If you have a blog on our site, you need to make sure that you post something new every other week.
This indicates to visitors that you are serious about your business. If you have outdated banners that are months old, people will begin to question your credibility and mistrust you. When you are updating the website with new content, revisit the design and layout at least a couple of times a year to see if anything can be changed. A site that hasn’t been updated can throw performance and security issues as well.
2. Indexing and Search Engine Optimization
Apart from high-quality content, fresh content is another important ranking factor. Google favors sites that post good quality content and update their site regularly. When any search engines crawl through your website, they process or “index” the information. This information is then utilized to produce search results that are most relevant. It’s very simple- if you aren’t updating the content on your site, it means the search engines aren’t indexing. When you keep your site updated, it also gives you the chance to add relevant keywords that go a long way in improving your organic rankings.
3. Build Authority
It’s natural that people view updated and recent content as more valuable or relevant. If you want to be recognized as a thought leader or industry authority, then you need to make sure you upload fresh new content regularly. If your website has relevant and engaging content, visitors will be encouraged to revisit to see what’s new.
It’s also a good idea to add location-based pages to your site. Ensure that the pages have been optimized for local searches as this is one of the top three ranking factors for Google. Make sure that all your product & service pages are updated and that the contact pages hold accurate information. Blogging is one of the best ways to keep your site updated.